# Charging Fliers by Weight Derrie-Air By Going Like Sixty | Published 2008-06-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/derrie-air-will-charge-flyers-by-the-pound References: [treehugger](http://www.treehugger.com/files/2008/06/new-airline-charges-by-weight.php) Branson made his name hauling Virgins across the pond. Now, **Derrie-Air** wants to make a fortune by charging passengers by the pound. [Luggage charges](https://www.trendhunter.com/trends/hidden-valley-checked-bag-fees) and peanut charges were, well, peanuts, compared to what the [sliding scale](https://www.trendhunter.com/trends/frontier-airlines) could gain from the overweight Americans. Reports are that during Fashion Weeks the buy-the-pound airline will suspend this fare structure because of the size zero models. Great business model if it were true, alas, it is not. The new carrier will never get off the ground. It's a one-day advertising campaign about a [fake airline](https://www.trendhunter.com/trends/canadien-ocean) by Philadelphia Media Holdings and Gyro ad agency. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Weight-based Airline Fares:** Opportunity for airlines to optimize revenue by charging passengers based on their weight. - **Fashion Week Travel:** Opportunity for airlines to target the fashion industry by offering special travel deals during Fashion Week events. - **Fake Advertising Campaigns:** Opportunity for marketing agencies to create buzz and promote brands through fake advertising campaigns. ### Who This Affects Most - **Airline Industry:** Opportunity for airlines to explore innovative pricing strategies to optimize revenue and reduce costs. - **Fashion Industry:** Opportunity for airlines to collaborate with the fashion industry to offer customized travel solutions for fashion events. - **Marketing Industry:** Opportunity for marketing agencies to create innovative advertising campaigns that generate buzz and promote brands. ## Related on Trend Hunter - [Airline-Inspired Cocktail Lounges](https://www.trendhunter.com/trends/carry-on-airlines.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Experiential Prize Flight Raffles](https://www.trendhunter.com/trends/middle-seat-lottery.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md)