# Peel Off Your Fat Dermasolutions Campaign By Ayman | Published 2008-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dermasolutions-peel References: [adsoftheworld](http://adsoftheworld.com/media/dm/dermasolutions_fat?size=_original) This [creative advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) lets you experience what the product does hands-on. Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner body. The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina Ramírez, Yesid Suárez. **Implications** - The ad is a creative take on the conventional commercial, as its [interactive nature](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) excited consumers about the product in a way that information-centric ads cannot. These [innovative commercials](https://www.trendhunter.com/trends/dreamies-treats) give audiences real insight into the way the product works that is not fabricated by scripts and staging. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Dermasolutions' interactive ad campaign provides a hands-on experience for consumers, opening up opportunities for businesses to incorporate interactive elements in their advertising strategies. - **Demonstration Marketing:** The ad's demonstration of the fat-reducing patches gives potential customers a clear understanding of the product's benefits, demonstrating the potential for businesses to incorporate more demos in their marketing efforts. - **Personalized Product Experience:** By having consumers physically 'peel off' the excess fat, the ad campaign provided a personalized experience that made the product appear more tailored to their individual needs, highlighting the opportunity for businesses to create more personalized product experiences in their marketing campaigns. ### Industries Being Reshaped - **Health and Wellness:** Dermasolutions' fat-reducing patches target the health and wellness industry as a potential market for businesses looking to capitalize on the growing trend of using personal care products for weight management. - **Beauty:** The ad's focus on reducing love handles makes the beauty industry a target market for the patches, creating opportunities for businesses to develop products that target specific problem areas. - **Advertising:** The interactive nature of the ad campaign highlights the potential for businesses in the advertising industry to incorporate innovative and interactive elements into their campaigns to increase engagement with consumers. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md)