# Fixing What Keeps Us Awake Dermasilk Nightwear from Travelodge By Going Like Sixty | Published 2008-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dermasilk-nightwear-from-travelodge References: [telegraph](http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2008/02/05/npyjamas105.xml) Do these come in red for Valentine's Day? These pajamas are made for those who suffer from chronic "I have a headache syndrome." [Travelodge](https://www.trendhunter.com/trends/wrapping-rooms) hotel chain surveyed their customers and found that itchy nightwear kept them from getting a good night's sleep, so they tried to invent a better nightgown. Being [too hot or too cold](https://www.trendhunter.com/trends/night-sweat-menopause-bedding) was also a complaint. Being bothered for sex apparently didn't show up in the survey. **Implications** - Traveling can often be tiring, stressful and overwhelming for many individuals. Businesses that devote their efforts to ensuring their clients a more enjoyable and comfortable experience while traveling will see favorable with individuals who regularly travel. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Comfortable Travel Clothing:** Creating comfortable and functional clothing specifically designed for travelers can disrupt the traditional travel clothing industry. - **Sleep-enhancing Nightwear:** Developing innovative nightwear that addresses common sleep issues such as overheating and itching can foster disruption in the sleepwear market. - **Customer-centric Hotel Amenities:** Providing customer-centric amenities like high-quality nightwear can be a disruptive move in the hotel industry, attracting travelers seeking superior comfort. ### Where This Applies - **Travel Clothing Industry:** Innovating and reinventing travel clothing to prioritize comfort and functionality can open up disruptive opportunities within the industry. - **Sleepwear Market:** Introducing sleep-enhancing nightwear that addresses common sleep issues can disrupt the traditional sleepwear market and cater to consumers' specific needs. - **Hotel Industry:** Offering customer-centric amenities, such as high-quality nightwear, can create a disruptive edge in the competitive hotel industry by prioritizing guests' comfort and satisfaction. ## Related on Trend Hunter - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md) - [Menopause-Specific Sleepwear](https://www.trendhunter.com/trends/wuka.md) - [Slumber-Inducing Hotel Collections](https://www.trendhunter.com/trends/sleep-glow.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Easy-Care Cooling Sleepwear](https://www.trendhunter.com/trends/evercool-cooling-pajamas.md) - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md) - [Circulation-Promoting Sleepwear Lines](https://www.trendhunter.com/trends/hologenix-2.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md)