# Adaptive Smart Serums The Dermalogica Smart Response Serum Delivers What Skin Needs By Laura McQuarrie | Published 2021-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dermalogica-smart-response-serum References: [newbeauty](https://www.newbeauty.com/dermalogica-smart-response-serum/) The [Dermalogica](https://www.trendhunter.com/trends/skin-strengthening-serum) Smart Response Serum offers a look into the future of skincare, as it's a next-gen skincare product that's designed to deliver "what your skin needs, when and where it needs it." The smart serum is powered by SmartResponse technology so that people can experience a personalized response as well as healthier-looking skin with time. The smart serum is powered by four key actives that work to hydrate, brighten, soothe and more when triggered. There are intelligent ingredients that respond to dehydration signals, other ingredients that activate when dark spots need to be visibly reduced and [antioxidant-packed Japanese Cornelia cherry](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum) that helps to provide a defense against free radicals. The brand recommends applying the smart serum morning and night, after cleansing and toning, then allowing a minute for the product to be absorbed. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Smart Skincare:** Opportunity for disruptive innovation in the development of personalized skincare solutions featuring smart technology. - **Adaptive Beauty:** Opportunity for disruptive innovation in the creation of beauty products that adapt to individual users and their unique needs. - **Intelligent Ingredients:** Opportunity for disruptive innovation in the development of skincare products that contain ingredients capable of responding to specific skin signals. ### Who This Affects Most - **Skincare:** Opportunity for skincare companies to incorporate smart technology and intelligent ingredients into the development of personalized and adaptive products. - **Beauty:** Opportunity for beauty companies to develop adaptive beauty products that use smart technology to customize and optimize their effectiveness. - **Cosmetics:** Opportunity for cosmetic companies to explore the potential of smart technology and intelligent ingredients to create new products that offer personalized and adaptive benefits. ## Related on Trend Hunter - [Skin Strengthening Serums](https://www.trendhunter.com/trends/skin-strengthening-serum.md) - [Bio-Responsive Serums](https://www.trendhunter.com/trends/skinsync.md) - [Balancing Facial Serums](https://www.trendhunter.com/trends/neurotouch-symmetry-serum.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Hydrating Cleansing Serums](https://www.trendhunter.com/trends/magnetic-afterglow-cleanser.md) - [Advanced Body Care Products](https://www.trendhunter.com/trends/dynamic-skin-sculptor.md)