# Brightening Beauty Primers Dermablend Brilliant Base Leaves Skin Looking Refreshed By Michael Hemsworth | Published 2023-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dermablend-brilliant-base References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-02-22T08%3A39%3A49) & [dermablend](https://www.dermablend.com) The [Dermablend](https://www.trendhunter.com/trends/dermablend-professional) Brilliant Base is being added as a new primer from the brand that's focused on delivering skincare benefits as well as beauty support for a dual-purpose functionality. The product is reported to [illuminate and brighten the skin](https://www.trendhunter.com/trends/hydro-grip-glow-primer), while also leaving it looking refreshed and moisturized for as long as 24-hours. The primer features a blend of antioxidants including vitamins C and E, along also boasting glycerin, shea butter, niacinamide and apricot kernel oil. Priced at $35, the primer is available online and from [Ulta Beauty](https://www.trendhunter.com/trends/ulta) locations. Senior Brand Manager Angela Ferguson spoke on the Dermablend Brilliant Base saying, "Being known as a pioneer in coverage and skincaring results, Dermablend is excited to introduce Brilliant Base to their product portfolio, as it not only provides skin-first, science-based results, but also creates an effective canvas for long-lasting coverage." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 15% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin-brightening Primers:** The rise of illuminating primers with skincare benefits presents an opportunity for cosmetic brands to tap into the growing demand for multifunctional makeup products. - **Dual-purpose Beauty Solutions:** Consumers are looking for beauty products that offer both cosmetic and skincare benefits, creating a market for brands to innovate and create dual-purpose beauty solutions like the Dermablend Brilliant Base. - **Long-lasting Makeup:** The demand for long-lasting makeup products is increasing, presenting an opportunity for cosmetic brands to develop products that not only improve the skin's appearance but also last for extended periods. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend towards skin-brightening primers by creating innovative products with skincare benefits that appeal to consumers looking for multifunctional beauty solutions. - **Skincare:** The rise of dual-purpose beauty solutions presents an opportunity for skincare brands to create products that not only improve the skin's health but also enhance its appearance. - **Retail:** Retailers like Ulta Beauty can capitalize on the demand for long-lasting makeup by offering a wide range of products that offer both cosmetic and skincare benefits to attract consumers looking for dual-purpose solutions. ## Related on Trend Hunter - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md)