# Fashionista Femme Fatales Derek Wood Focuses his Lens on the Depth of Feminine Beauty By Ryan Hinkson | Published 2010-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/derek-wood References: [photodonuts](http://www.photodonuts.com/derek-wood) & [derekwoodphotography](http://www.derekwoodphotography.com/#/Portfolios/new) Photographer Derek Wood is charged with the enviable task of photographing beautiful women, with most of his shoots taking place in great outdoor locations. However, the [photography](https://www.trendhunter.com/trends/still-life-1) of Derek Wood does not start and end with just pictures of a pretty face. With his use of location and lighting, and his artistic capabilities to set the mood, Derek Wood creates interesting stories with his photos that completely enhance his [female-focused artwork](https://www.trendhunter.com/trends/contemporary-femininity). **Implications** - He places his subjects in landscapes that are often unfamiliar to his audience, making them very visually interesting. He also drapes them in [bold styles](https://www.trendhunter.com/trends/auteur-studios-fall-2025) which are sure to inspire fashionistas everywhere. Derek Wood definitely has a talent for finding beauty; he captures wondrous worlds and women with his lens. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Location-based Photography:** Opportunity for disruptive innovation in creating interesting stories through location-based photography. - **Artistic Lighting:** Opportunity for disruptive innovation in using artistic lighting to enhance female-focused artwork. - **Bold Fashion Styles:** Opportunity for disruptive innovation in incorporating bold fashion styles in photography to inspire fashionistas. ### Industries Being Reshaped - **Fashion Photography:** Opportunity for disruptive innovation in incorporating location-based photography and bold fashion styles in fashion photography. - **Beauty Industry:** Opportunity for disruptive innovation in using artistic lighting in beauty industry photography. - **Art Photography:** Opportunity for disruptive innovation in creating interesting stories through location-based photography and artistic lighting in art photography. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Wooden Camera Renditions](https://www.trendhunter.com/trends/wooden-sony.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)