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# Luxe Librarian Fashion
The Derek Lam Fall 2012 Presentation is Somber and Conservative

By Souzan Michael | Published 2012-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/derek-lam-fall-2012
References: [style](http://www.style.com/fashionshows/review/F2012RTW-DLAM) & [fashionologie](http://www.fashionologie.com/Derek-Lam-Runway-2012-Fall-21731868)

At first glance, the Derek Lam Fall 2012 collection is not what fans are typically used to seeing from the talented designer, who has become a staple during New York Fashion Week.

Lam told Style.com that his latest collection is "[t]houghtful, quiet, a little more sober." In fact, the [floral prints](https://www.trendhunter.com/trends/creative-class-uniform) in the line were influenced by a frontispiece of an old book that he had happened to stumble across. If that doesn't scream (or rather, whisper) subdued, then what does?

Thankfully, the Derek Lam Fall 2012 collection is far from boring. In fact, it is more "librarian with a twist." For instance, the models sported bouffants and smoky cat eyes. Sure, peacoats were present, but they were made of trendy shearling. Sweaters were [cashmere](https://www.trendhunter.com/trends/kerisma-knits), and [pencil skirts were patent leather](https://www.trendhunter.com/trends/back-to-drama-school). Not exactly your typical librarian outfit.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 79% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Subdued Fashion:** Opportunity for disruptive innovation: Create a fashion line that combines conservative aesthetics with unique elements to cater to individuals seeking understated style.
- **Librarian Chic:** Opportunity for disruptive innovation: Develop a clothing line that reimagines classic librarian-inspired fashion by incorporating modern twists and unexpected details.
- **Trendy Shearling:** Opportunity for disruptive innovation: Introduce a collection featuring shearling peacoats and other trendy designs, tapping into the demand for stylish and cozy outerwear.

### Sectors Adopting This

- **Fashion Retail:** Opportunity for disruptive innovation: Create an online platform that curates and sells subdued fashion pieces, providing customers with a convenient way to explore and purchase conservative yet stylish outfits.
- **Accessories:** Opportunity for disruptive innovation: Design and manufacture accessories, such as bouffant hairpieces and smoky cat eye sunglasses, that complement librarian chic fashion trends.
- **Luxury Fabrics:** Opportunity for disruptive innovation: Develop innovative ways to produce affordable cashmere sweaters and patent leather pencil skirts, making high-end fabrics more accessible to a broader audience.

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