# Experimental Film Fragrance Lines The DEREK LAM 10 CROSBY Gift Set is Accompanied by 10 Films By Rebecca Byers | Published 2016-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/derek-lam-10-crosby References: [sephora](http://www.sephora.com/fragrance-collection-gift-set-P402658) & [refinery29](http://www.refinery29.com/derek-lam-10-crosby-review) The DEREK LAM 10 CROSBY gift set includes all 10 of the fragrances from the unique collection that has an accompanying film for each scent. The [experimental collaboration](https://www.trendhunter.com/trends/snif-secret-menu) includes 10 scents contained in colors that distinguish their scent and is based on a concept centered around the Derek Lam flagship store located on Crosby Street in downtown Manhattan. Designed to be "10 moments, 10 stories," the unique collection is available as a set from [Sephora](https://www.trendhunter.com/trends/lore) and is an example of a product that is both a collectors item and supported by an elaborate narrative. Scents featured in the [fragrance include](https://www.trendhunter.com/trends/the-olfactory-series-1-collection) Rain Day, Something Wild, Drunk on Youth, Looking Glass, 2AM Kiss, Ellipsis, Afloat and Silent Street. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fragrance-inspired Film Collaborations:** Creating film narratives that tell the story of a fragrance collection opens up new opportunities for experiential marketing and enhances the customer experience. - **Multi-sensory Branding:** Combining product elements such as color, fragrance, and visual storytelling can create multi-sensory brand experiences for consumers and foster deeper emotional connections with the brand. - **Collectible Fragrance Sets:** Designing fragrance collections that are packaged and sold as a set can create a sense of exclusivity for collectors and incentivize consumers to purchase the entire collection. ### Sectors Adopting This - **Beauty:** Beauty brands can create unique and engaging fragrance experiences for consumers by exploring fragrance-inspired film collaborations. - **Fashion:** Fashion brands can incorporate multi-sensory elements into their product offerings, such as fragrance collections packaged with accompanying films, to create a more immersive brand experience for customers. - **Entertainment:** The creation of fragrance-inspired films provides opportunities for filmmakers and artists to collaborate with brands in a new and innovative way. ## Related on Trend Hunter - [Perfume Sampling Sets](https://www.trendhunter.com/trends/heretic-parfum.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Speed Dating Fragrance Sets](https://www.trendhunter.com/trends/matchmaker-mini-set-by-the-roster.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Exclusive Scent Sample Sets](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md)