# Bloody Butcher Photographs Derek Henderson Waitoa Slaughter House Series is Disturbingly Well Done By Romina S. Cortellucci | Published 2012-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/derek-henderson-waitoa-slaughter-house1 References: [itsnicethat](http://www.itsnicethat.com/articles/derek-henderson) & [derekhenderson.net](http://www.derekhenderson.net/waitoaSlaughterHouse.html) The Derek Henderson Waitoa Slaughter House series investigates a truthful portrayal of workers in a slaughterhouse. New Zealand-born photographer Derek Henderson is renowned for both his [commercial and editorial work](https://www.trendhunter.com/trends/nepenthes-capsule). Yet, this series is very different from Henderson’s former work. Inspired by growing during the 1970s in Hawkes Bay, New Zealand and having many of his friends working at slaughter houses, Henderson, “always wondered what it was like working in these places and how they could slaughter large animals day in day out without it affecting them.” Henderson’s [portraits of employees](https://www.trendhunter.com/trends/profiles-in-color) of the Waitoa Slaughter House capture their honest form. Each subject is in a different degree of blood splatter, yet all of them provide the camera with the same stoic chill. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Truthful Portrayal of Workers:** Opportunity for businesses to prioritize and promote transparent and authentic representations of their workforce. - **Exploration of Disturbing Themes:** Potential for businesses to push boundaries and challenge norms by creating thought-provoking and controversial content. - **Emotional Impact in Art:** Possibility for businesses to leverage emotional storytelling and create art that resonates deeply with audiences. ### Who This Affects Most - **Photography:** Innovative opportunities in the photography industry to capture and showcase the raw and authentic experiences of various work environments. - **Advertising and Marketing:** Disruptive options for businesses to create unconventional campaigns that evoke strong emotions and challenge societal norms. - **Food Processing and Agriculture:** Potential for redefining the depiction of workers in the food processing and agriculture industries, prioritizing transparency and highlighting the human aspect. ## Related on Trend Hunter - [Slaugherhouse-Transformed Unique Museums](https://www.trendhunter.com/trends/anthropocene-museum.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Dramatic Doomsday Bunker Images](https://www.trendhunter.com/trends/alastair-philip-wiper.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Purposeful Knife Galleries](https://www.trendhunter.com/trends/tojiro-knife-gallery.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)