# STD Boozevertising Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels By Marissa Brassfield | Published 2010-02-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/derek-bowers References: [behance.net](http://www.behance.net/Gallery/Safe-Sex-Campaign/425479) & [gotgfx.deviantart](http://gotgfx.deviantart.com/) Derek Bowers' safe sex campaign for the UK uses doctored [liquor bottles](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) to illustrate the connection between a night of drinking and sexually transmitted diseases. In the first image, for example, a bottle of Smirnoff becomes Chlamydia; in another, a bottle of Jack Daniels becomes Pubic Lice. I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK. **Implications** - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use [shocking tactics](https://www.trendhunter.com/trends/censored-truth) to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Shockvertising:** Innovative businesses can utilize shockvertising tactics to capture the attention of consumers in today's saturated advertising landscape. - **Seductive Advertising:** Businesses can incorporate seductive elements into their marketing strategies to create memorable and impactful campaigns. - **Morbid Advertising:** Using morbidity in advertising can be an effective way for businesses to stand out and engage with consumers. ### Sectors Adopting This - **Alcohol:** The alcohol industry can explore disruptive innovation opportunities by incorporating shockvertising or seductive elements into their marketing campaigns. - **Safe Sex:** The safe sex industry can benefit from disruptive innovation in advertising by utilizing shockvertising or morbid elements to raise awareness and promote safe sex practices. - **Consumer Goods:** Businesses in the consumer goods industry can innovate their advertising strategies by experimenting with shockvertising, seductive elements, or morbidity to capture consumer attention and drive sales. ## Related on Trend Hunter - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Intimate Alcohol-Free Campaigns](https://www.trendhunter.com/trends/anything-but-dry-january.md)