# Severed Self-Branding Agency Der Doctor Guerrilla Promotes its Services in a Strange Way By Armida Ascano | Published 2011-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/der-doctor-guerrilla1 References: [creativecriminals](http://creativecriminals.com/ambient/doctor-guerilla-need-a-hand/) & [derdoctorguerrilla](http://www.derdoctorguerrilla.com/) Der Doctor Guerrilla is an agency that specializes in ambient ads that make a memorable impression. To display their abilities, Der Doctor Guerrilla has developed a series of self-promotion pieces offering severed body parts. No, Der Doctor Guerrilla is not looking to make human sacrifices in the name of their clients; the gory guerrilla pieces are meant to display the agency's talents. Each body part is accompanied by corresponding copy relating to its physical function. Check out the clever campaign in the gallery. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ambient Advertising:** Opportunities for disruptive innovation include developing new and attention-grabbing ways of displaying ads in unconventional spaces and formats. - **Shock Marketing:** Opportunities for disruptive innovation include creating marketing campaigns that intentionally shock and surprise audiences to create a memorable impact. - **Brand Storytelling:** Opportunities for disruptive innovation include developing creative narratives and visuals that help brands stand out and connect with consumers on a deeper level. ### Industries Being Reshaped - **Advertising:** Opportunities for disruptive innovation include exploring new and unconventional ways to create impactful advertising campaigns. - **Marketing:** Opportunities for disruptive innovation include experimenting with unconventional approaches to marketing that push the boundaries of what audiences expect. - **Creative Design:** Opportunities for disruptive innovation include developing new and innovative approaches to creative design that help brands stand out in a crowded marketplace. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md)