# Cannibalistic Deli Commodities Der Doctor Guerrilla Serves Up Unconventional Advertising By Amelia Roblin | Published 2010-12-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/der-doctor-guerrilla References: [adsoftheworld](http://adsoftheworld.com/media/dm/der_doctor_guerrilla_brain) & [derdoctorguerrilla](http://www.derdoctorguerrilla.com/inglese/en.htm) If you need a hand with your marketing, you'll want to contact Der Doctor Guerrilla. This stomach-churning campaign was made by and for the agency, or more accurately, for the man and brains behind the operation. Using the organic symbolism of four different body parts to connect with companies that need a little heart, a hand or an idea, these packaged body parts make quite shocking anatomical advertising. Offering unconventional means of marketing, these Der Doctor Guerrilla prints dismember the agent's mission and lay it all out in individually foam-packaged concepts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Shocking Anatomical Advertising:** Exploring the use of organic symbolism and unconventional means of marketing for advertising campaigns. - **Creative Packaging Concepts:** Innovative packaging strategies for products that can be attention-grabbing and memorable while remaining functional. - **Unconventional Guerrilla Marketing:** Designing thought-provoking advertising campaigns that capitalize on unconventional methods of advertising to create a buzz around a brand or product. ### Industries Being Reshaped - **Advertising:** The advertising industry could utilize these innovative and disruptive advertising tactics to create eye-catching campaigns that break through the clutter and get noticed in an increasingly crowded market. - **Packaging:** The packaging industry can explore creative and innovative concepts to drive consumers to engage with their products and increase sales. - **Marketing:** The marketing industry can leverage unconventional marketing strategies to create a unique selling proposition that stands out from competitors and shapes consumer perception. ## Related on Trend Hunter - [Silly Restaurant Chain Ads](https://www.trendhunter.com/trends/german-doner-kebab.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md)