# YouTube Cooking Shows 93-Year-Old Chef Strikes Gold With 'Depression Cooking With Clara' By Marissa Brassfield | Published 2009-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/depression-cooking-with-clara References: [latimesblogs.latimes](http://latimesblogs.latimes.com/dailydish/2009/02/your-investment.html) & [youtube](http://www.youtube.com/user/DepressionCooking) 'Depression Cooking With Clara' is a [YouTube](https://www.trendhunter.com/trends/tasting-history-cookbook) cooking show headed up by 93-year-old [Clara Cannucciari](https://www.trendhunter.com/trends/wellness-tower). She's no stranger to making hearty meals with a lean budget; Cannucciari shares stories about her childhood during the Great Depression in each of her cooking shows. 'Depression Cooking With Clara' is a look back into a simpler time, before we were spoiled with the luxuries of fast food, five-star meals and delivery pizza. Cannucciari's childhood was a much more frugal time, and perhaps that's why her YouTube show has become so popular. We could all use a Clara Cannucciari in our world, reminding us that life's pleasures are often the simplest, like the hot bowl of pasta with peas she shares in her inaugural episode below. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Nostalgic Cooking Shows:** Creating cooking shows that provide a nostalgic look into simpler times can appeal to a wide audience seeking comfort and simplicity in their lives. - **Budget-friendly Cooking:** Developing cooking shows that focus on creating delicious meals on a lean budget can cater to individuals looking to save money without sacrificing taste. - **Storytelling Food Content:** Incorporating storytelling elements into cooking shows, such as sharing personal memories or experiences, can create a deeper connection with the audience. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the concept of nostalgic cooking shows to engage consumers seeking comfort and simplicity in their culinary experiences. - **Media and Entertainment:** The media and entertainment industry can tap into the trend of budget-friendly cooking shows to attract viewers looking for cost-effective yet delicious meal ideas. - **Digital Content Creation:** The digital content creation industry can explore the concept of storytelling food content to create engaging and relatable cooking shows that resonate with viewers. ## Related on Trend Hunter - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md) - [History-Centric Recipe Cookbooks](https://www.trendhunter.com/trends/tasting-history-cookbook.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md) - [Vegan Butter Cooking Channels](https://www.trendhunter.com/trends/the-vegan-butter-channel.md) - [Value-Focused Cooking Campaigns](https://www.trendhunter.com/trends/great-value-with-grace.md) - [Canadian Cooking Schools](https://www.trendhunter.com/trends/cooking-school-with-the-london-chef.md) - [Film-Inspired Cooking Series](https://www.trendhunter.com/trends/cooking-with-pixar-series.md) - [YouTuber-Made Cat Foods](https://www.trendhunter.com/trends/catcrazy.md) - [Global Recipe Hubs](https://www.trendhunter.com/trends/ive-been-cooking.md)