# Skater-Inspired Fashion Crossovers Depop x Tony Hawk Launched an In-Game Styles & Exclusive Edits By Laura McQuarrie | Published 2025-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/depop-x-tony-hawk References: [news.depop](https://news.depop.com/depop-joins-tony-hawks-pro-skater-tm-3-4-to-launch-a-style-driven/) & [fashionunited.uk](https://fashionunited.uk/news/fashion/depop-launches-partnership-with-tony-hawks-pro-skater-3-4/2025070982714) Coinciding with the highly anticipated arrival of Tony Hawk’s Pro Skater 3 + 4 game, circular fashion platform [Depop](https://www.trendhunter.com/trends/poptarts-x-depop-box) teamed up for a [co-branded Depop x Tony Hawk activity](https://www.trendhunter.com/trends/drest-x-jimmy-choo) to help players express their style in-game. With the Depop-branded 'Create-A-Skater' pack, there are 15 branded styles and skateboards to try on, each of which takes design inspiration from real pieces and Depop merch. Depop also pops up in the game itself with street-inspired branding baked into the levels. Outside of the game, Depop unveiled a [skate-inspired shopping edits](https://www.trendhunter.com/trends/new-future) with over 5,000 items inspired by the closets of pro-skaters like Riley Hawk, Nora Vasconcello, Sammy Montano, Sierra Prescott, and Henri Yoro. Additionally, Depop is launching three exclusive, collaborative in-app shops that unite skating, streetwear, and music. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 81% | Activity: 83% | Freshness: 43% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **In-game Fashion Integration:** Bringing streetwear and skate-inspired fashion into video games provides new avenues for brand engagement and virtual merchandising. - **Collaborative Style Edits:** Collaboration with pro-skaters to curate shopping edits merges influencer marketing with curated fashion collections. - **Circular Fashion Influences:** The blend of circular fashion concepts with digital retail spaces is redefining sustainable fashion consumption. ### Where This Applies - **Video Game Merchandise:** Integration of branded fashion items within video games creates a novel market for digital collectibles and player customization. - **Sustainable Fashion Retail:** The intersection of skating culture and sustainable retail emphasizes the importance of eco-friendly practices in streetwear. - **Influencer Collaborations:** Leveraging professional skaters as influencers for curated product lines enhances authenticity and appeal in niche fashion segments. ## Related on Trend Hunter - [Video Game Fashion Collab](https://www.trendhunter.com/trends/japanese-salvage-denim.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Skateboarder-Approved Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk.md) - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md)