# Anti-Pollution Skin Cleansers Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers By Mishal Omar | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/depolluting-cleanser References: [sephora](https://www.sephora.com/product/skin-oxygen-depolluting-cleanser-P430313) At the end of a long day, it’s not just dirt and oil that should be washed off, but the pollutants people come across on a daily basis. [Biotherm](https://www.trendhunter.com/trends/biotherm-sun-care-face-spf50) is able to offer this function in its Skin Oxygen De-Polluting Cleanser product. The cleanser comes in the form of a gel that is to be applied to damp skin in circular motions. When washing the gel off, impurities like dirt, oil and pollutants that sit on the skin will wash off with it. The resulting effect is skin that is clean, smooth, and free of any harmful toxins that could accelerate signs of aging. This product is ideal for individuals with all skin types, from normal and combination to oily or dry. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Anti-pollution Skin Care:** Opportunity to capitalize on the growing trend of anti-pollution skin care by developing more advanced and effective products. - **Eco-friendly Cosmetics:** The rise of eco-friendly cosmetics emphasizes the need for companies to prioritize sustainability in their formulations. - **Multi-functional Skincare Products:** Consumer demand for skincare products that offer multiple benefits, such as anti-pollution and anti-aging properties, creates an opportunity for businesses to develop innovative products. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can continue to capitalize on the growing trend of anti-pollution skincare by developing more innovative and sustainable products. - **Environmental Technology:** Environmental technology companies have the opportunity to collaborate with beauty and personal care businesses to develop more eco-friendly formulations and packaging. - **Luxury Grooming:** High-end grooming companies can incorporate anti-pollution skincare into their luxury product lines to appeal to consumers who prioritize both luxury and sustainability. ## Related on Trend Hunter - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Milky Pollution-Resisting Lotions](https://www.trendhunter.com/trends/japanese-drugstore-brand.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Powerful Cleansing Products](https://www.trendhunter.com/trends/gentle-gel-cleanser.md)