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# Kid-Focused Department Stores
'Kid Cavern' is Launching a Department Store for Kids in Liverpool

By Laura McQuarrie | Published 2018-03-24 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/department-store-for-kids
References: [retailgazette](https://www.retailgazette.co.uk/blog/2018/03/department-store-kids-coming-metquarter-liverpool/)

This fall, [Kids Cavern](https://www.trendhunter.com/trends/kidly) is set to open a 15,000 square foot department store for kids in Liverpool’s Metquarter shopping center.

Kids Cavern is the largest independent retailer for clothing and shoes for kids in the UK, and its new retail space is set to be a fun-filled shopping destination complete with a [soda bar](https://www.trendhunter.com/trends/starbucks-in-osaka), [iPad](https://www.trendhunter.com/trends/nespresso) stations and even "chill out areas for parents." As the department store will be developed with kids and their parents in mind, the one-level store will focus on easy access, particularly for consumers who shop with strollers and carts.

Some of the high-end brands for children that Kids Cavern will make available in its new department store will include everything from Kenzo Kids to Armani Junior.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 65% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Interactive Kid-focused Retail:** The rise of interactive shopping experiences tailored specifically for children presents an opportunity for businesses to create immersive retail environments.
- **Convenience for Shopping with Kids:** Developing retail spaces with easy access and amenities for parents and children opens up opportunities to cater to this specific target market.
- **High-end Fashion for Kids:** Introducing luxury fashion brands for children within department stores provides a disruptive innovation opportunity in the children's retail industry.

### Who This Affects Most

- **Retail:** Kid-focused department stores tap into the growing market for products and experiences tailored to children and their parents.
- **Children's Fashion:** The demand for high-end fashion for kids creates a niche market within the fashion industry.
- **Shopping Centers:** Shopping centers can benefit from the inclusion of kid-focused department stores by attracting families and providing unique offerings.

## Related on Trend Hunter

- [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md)
- [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md)
- [Sleek Kid-Oriented Apparel](https://www.trendhunter.com/trends/authentic-brands-group.md)
- [Children’s Footwear Apps](https://www.trendhunter.com/trends/hibbett-kids.md)
- [Two-Storey Luxury Retail Locations](https://www.trendhunter.com/trends/flannels.md)
- [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md)
- [Youth Beauty Boutiques](https://www.trendhunter.com/trends/hamleys-boutique-be-you.md)
- [Concierge-Style Nursery Stores](https://www.trendhunter.com/trends/babyletto.md)
- [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md)