# Department Store Parties Selfridges 100th ‘Big Yellow Festival' Includes Gay Bingo By Cowbag | Published 2009-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deparment-store-birthday-parties-selfridges-100th-big-yellow-festival-celeb References: [selfridges100](http://www.selfridges100.com/) & [flickr](http://www.flickr.com/photos/selfridges/sets/) [Selfridges](https://www.trendhunter.com/trends/the-joke-shop) is one of my favourite department stores in London and is delivering a great selection of events under the platform of ‘A Big Yellow Festival’ to celebrate turning 100, including a cabaret and, of course, [shopping events](https://www.trendhunter.com/trends/boots-beauty-house-party). In an almighty fine move, Selfridges has even brought gay bingo to the store, at 12 in the afternoon. Love it!! The concept of celebrating what was once a very traditional department store in a very non-traditional way is just brilliant. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Department Store Events:** Disruptive innovation opportunity: Create unique and unconventional events in department stores to attract diverse and non-traditional customer segments. - **Inclusive Retail Experiences:** Disruptive innovation opportunity: Develop inclusive and diverse retail experiences that cater to specific communities and celebrate diversity. - **Evolving Department Store Concepts:** Disruptive innovation opportunity: Transform traditional department stores into dynamic platforms that offer a wide range of events and interactive experiences to engage customers. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Reinvent the retail industry by integrating events, entertainment, and community-building activities into the shopping experience. - **Entertainment:** Disruptive innovation opportunity: Explore the convergence of retail and entertainment industries by creating engaging and interactive experiences in stores. - **Hospitality:** Disruptive innovation opportunity: Collaborate with department stores to host curated events and experiences, blurring the lines between retail and hospitality to attract customers. ## Related on Trend Hunter - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Quiet Shopping Hours](https://www.trendhunter.com/trends/quiet-shopping-hour.md) - [Pride-Celebrating Pop-Up Events](https://www.trendhunter.com/trends/pride-in-london-1.md) - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Senior Cabaret Shows](https://www.trendhunter.com/trends/festival-of-chichester.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md)