# Masculine Deodorizing Wipes The Niche for Men Towelettes Refresh the Face and Body While on-the-Go By M | Published 2016-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorizing-wipes References: [trndmonitor](https://trndmonitor.com/personal-care-spotlight-niche-for-men-face-body-deodorizing-wipes/) & [nicheformen](https://nicheformen.com/) The Niche for Men wipes are designed to act as a disposable and one time use cleansing towels keep consumers clean and feeling refreshed while on-the-go. The wipes are designed to be used on both the body or the face to provide a clean sensation and sense of revitalization when taking a shower or washing up isn't accessible. The wipes are designed for men with a [masculine scent](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants) that mixes together cologne for a refreshing and clean fragrance paired with natural oils. The toilettes are soaked in [aloe vera, essential oils and ginseng](https://www.trendhunter.com/trends/real-soap-body-wash) to naturally clear away unwanted odor and wetness from the body. The wipes are packaged individually for convenience, allowing consumers to keep them in their pockets, bags or at the office. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Disposable Body and Face Wipes for Men:** Innovative hygiene solution for on-the-go men without access to a shower or washroom. - **Masculine Scented Personal Wipes:** New product innovation to enhance consumer experience and convenience. - **Natural Ingredients in Personal Wipes:** Emerging trend in personal care products to deliver eco-friendly and effective solutions. ### Industries Being Reshaped - **Men's Personal Care:** Opportunities to segment male grooming and hygiene products for convenience and luxury. - **Eco-friendly Personal Care:** Innovative ways to use natural ingredients and sustainable packaging to create personal care products. - **Disposable Wipes and Towelettes:** Trend towards convenience in cleaning and hygiene products for on-the-go consumers. ## Related on Trend Hunter - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md) - [Odour-Neutralizing Wipes](https://www.trendhunter.com/trends/andrex-ultimate.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [On-The-Go Shower Wipes](https://www.trendhunter.com/trends/yuni-beauty-shower-sheets.md) - [Outdoor-Ready Sanitary Wipes](https://www.trendhunter.com/trends/dude-wipes-1.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Flushable Feminine Wipes](https://www.trendhunter.com/trends/down-there-wipes.md)