# Deodorizing pH-Balanced Body Washes Secret Whole Body Deodorizing Body Wash Works for 24-Hours By Michael Hemsworth | Published 2025-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorizing-body-wash References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-04-23?article=secret-unveils-whole-body-deodorizing-body-wash-range) & [secret](https://secret.com/en-us)  Secret Whole Body Deodorizing [Body Wash](https://www.trendhunter.com/trends/signature-scents-signature-actives) is a new product range formulated with a multifunctional profile in mind to work well for consumers seeking out a way to feel their best each day. The body wash range includes three scent options including Light & Fresh, Fresh Lilac & Waterlily and Peach & Vanilla Blossom, which are each pH-balanced. The body wash products for women are formulated with six kinds of odor in mind including bacteria, sweat, urine, menses, discharge and residue to help offer up to 24-hours of freshening power after every shower. Secret Whole Body Deodorizing Body Wash is making its way to the feminine care aisle in [Walmart](https://www.trendhunter.com/trends/affordable-wholebody-deodorant) and Target as well as on [Amazon](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant), and builds on the recent success of whole body deodorant products. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 57% | Freshness: 39% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **24-hour Personal Care Products:** The rise of personal care products offering extended freshness highlights a growing demand for long-lasting odor protection solutions. - **Ph-balanced Skincare:** Consumers are increasingly interested in pH-balanced products that align with natural skin properties, promoting healthier skin management routines. - **Multifunctional Personal Hygiene Products:** Innovations in personal hygiene are focusing on multifunctional use, addressing multiple odor sources to attract consumers seeking comprehensive solutions. ### Industries Being Reshaped - **Feminine Care:** The expansion into deodorizing body washes fits within the broader movement in feminine care toward products that offer comprehensive, all-day protection. - **Retail Distribution:** As brands enter big-box retailers like Walmart and Target, strategic retail partnerships are key to reaching mass-market consumers effectively. - **E-commerce Platforms:** With the inclusion of products on Amazon, e-commerce platforms continue to play a vital role in expanding product accessibility and consumer reach. ## Related on Trend Hunter - [Aluminum-Free Body Deodorants](https://www.trendhunter.com/trends/secret-whole-body-deodorant.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Odor Adaptable Deodorants](https://www.trendhunter.com/trends/affordable-wholebody-deodorant.md) - [Odor-Adaptive Whole Body Deodorants](https://www.trendhunter.com/trends/unilever-whole-body-deo.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Citrus Body Deodorant Creams](https://www.trendhunter.com/trends/whole-body-deodorant-cream.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant.md) - [Affordable Plant-Based Body Washes](https://www.trendhunter.com/trends/all-day-fresh-body-wash.md)