# Plastic-Free Deodorant Tubes Procter & Gamble Beauty is Introducing Paper Deodorant Tubes By Laura McQuarrie | Published 2020-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-tubes References: [packworld](https://www.packworld.com/design/article/21129273/pg-debuts-paper-deodorant-tube) & [pgeveryday](https://www.pgeveryday.ca/beauty) A glance at the personal care product shelf of any major store reveals that the majority of deodorant tubes are plastic but [Procter & Gamble Beauty](https://www.trendhunter.com/trends/secret-whole-body-deodorant) is changing this by introducing [paper-based, plastic-free packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette) for its Old Spice and Secret brands. The all-paper tube packaging solutions are made with 90% recycled content and are certified by the [FSC](https://www.trendhunter.com/trends/paper-based-canister). Notably, the tubes are also free from wax, plastics, BPA and PFA, and they contain an interior coating made from materials like corn-derived starch to offer grease-proof and waterproof protection. The round, paper-based deodorant tubes are durable and boast a push-up design rather than a roll-up design as with conventional plastic packages. Image Credit: Procter & Gamble Beauty ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plastic-free Packaging:** The introduction of paper-based, plastic-free packaging for deodorant tubes presents an opportunity for brands to reduce plastic waste and appeal to environmentally-conscious consumers. - **Sustainable Materials:** The use of materials like corn-derived starch for interior coatings in packaging opens up opportunities for the development and adoption of more sustainable and biodegradable packaging solutions. - **Push-up Design:** The shift from roll-up design to push-up design in deodorant tubes offers an opportunity for innovation in product packaging, making it more convenient and user-friendly for consumers. ### Who This Affects Most - **Personal Care:** The personal care industry can explore the use of plastic-free packaging to align with sustainability goals and meet consumer demand for eco-friendly products. - **Packaging:** The packaging industry can leverage the demand for sustainable materials and develop innovative solutions for plastic-free packaging in various product categories. - **Consumer Goods:** Consumer goods manufacturers can implement the push-up design in packaging for different products to enhance usability and differentiate themselves in the market. ## Related on Trend Hunter - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Paper-Based Potato Chip Packaging](https://www.trendhunter.com/trends/pringles-packaging.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md)