# Charcoal Deodorant Sticks PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator By Laura McQuarrie | Published 2017-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-stick References: [piperwai](https://www.piperwai.com/products/piperwai-natural-deodorant-stick) Although PiperWai first introduced itself to consumers by producing an all-natural charcoal creme deodorant that is packaged by the pot, it is now launching a natural, paraben-free and easy-to-apply deodorant stick. The deodorant comes in a gender-neutral roll-on applicator and a slightly larger size that offers about 35% more product than can be found in its jars. Just like the original deodorant in a jar, this solid formula boasts activated charcoal as a main ingredient, as well as PiperWai's signature scent with the essential oils of rosemary, lavender, clove, bergamot and more. Unlike many stick deodorants on the market, this one touts a clean, effective formula that is free of aluminum, synthetic fragrances and other undesirable additives. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Deodorant:** There is a trend towards using natural, aluminum-free deodorants with effective formulas. - **Charcoal-based Products:** Charcoal is a trending ingredient in beauty products and could be used in other personal care items to provide natural benefits. - **Convenient Natural Beauty:** Consumers are seeking out all-natural beauty products with easy-to-use packaging, creating opportunities for innovation in the beauty industry. ### Sectors Adopting This - **Personal Care:** Natural deodorants, especially those with unique ingredients like charcoal, have potential for significant growth in the personal care industry. - **Beauty:** Companies can capitalize on the trend towards natural, minimalist beauty products by developing innovative and effective options like the charcoal deodorant stick. - **Packaging:** With the rise of natural and sustainable beauty, there is an opportunity for packaging companies to innovate eco-friendly and easy-to-use packaging solutions, especially for natural deodorants. ## Related on Trend Hunter - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Goat Milk Deodorant Sticks](https://www.trendhunter.com/trends/milk-stick.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Dual-Action Deodorant Sticks](https://www.trendhunter.com/trends/antiperspirant-deodorant1.md)