# Upcycled Evergreen Deodorants Fussy's New Deodorant Scent Helps to Reduce Christmas Tree Waste By Laura McQuarrie | Published 2021-11-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-scent References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Deodorant_brand_Fussy_has_treemendous_idea_to_tackle_Christmas_tree_waste/180607) & [getfussy](https://www.getfussy.com/) Thanks to a partnership with Norfolk, a UK-based tree wholesaler and essential oil distiller, deodorant brand Fussy is introducing a brand-new deodorant scent for the season that tackles [Christmas tree waste](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood). Using so-called wonky evergreens that are just not quite the right shape, the brand created a new scent that helps to give purpose to trees that didn't make the cut. “We didn’t want to release just another [novelty scent this Christmas](https://www.trendhunter.com/trends/balsam-fir) but to make an actual difference,” says CEO and co-founder of Fussy, Matt Kennedy, “Plus, who doesn’t want to smell like a Christmas tree?” Fussy sets itself apart as a next-generation deodorant brand thanks to [reusable cases, plastic-free refills](https://www.trendhunter.com/trends/lifelong-deo-20) and ingredients that are clean, safe and effective. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Beauty Products:** Brands can partner with suppliers to repurpose discarded materials and ingredients. - **Sustainable Personal Care:** Consumers are looking for environmentally conscious options when it comes to their daily routines. - **Novelty Scents with Purpose:** Brands can offer unique fragrances that also promote a sustainable message or cause. ### Industries Being Reshaped - **Personal Care:** Companies in the personal care industry can take inspiration from Fussy's sustainable business practices. - **Beauty:** Beauty brands can explore upcycling and sustainable materials when developing new products. - **Forestry:** Forestry companies can partner with brands to repurpose discarded trees and reduce waste. ## Related on Trend Hunter - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md) - [Limited-Edition Festive Cleaning Products](https://www.trendhunter.com/trends/eves-of-enchantment.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [Wintry Laundry Detergents](https://www.trendhunter.com/trends/old-saint-wick-everything-wash.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md)