# Candy-Scented Deodorants Wild and Chupa Chups Collaborated on Sweet, Nostalgic Deodorant Refills By Laura McQuarrie | Published 2025-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-refills References: [beautypackaging](https://www.beautypackaging.com/breaking-news/wild-partners-with-chupa-chups-for-new-sweet-collab-and-hot-pink-case/) & [wearewild](https://wearewild.com/products/deodorant)  People crave more than just fresh, clean deodorant scents—they're drawn to [nostalgic fragrances](https://www.trendhunter.com/trends/strawberry-shortcake-scentbird-collection) that tell stories, evoke memories and make every day a little sweeter, and Wild's newest deodorant refills smell like Chupa Chups. In all, three sweetly scented deodorant refills capture the essence of the fan-favorite Strawberry & Cream, Cola or Watermelon pops. These playful deodorant refills arrived alongside a hot pink case, which distinctly creates a 90s-Y2K feel. These deodorants go above and beyond one-note scent experiences, with Cola layering cinnamon, citrus and musk, Watermelon matching the juiciness of melon with peach and pair, and Strawberry & Cream going dessert-like with hints of vanilla cream and caramel. The full lollipop-inspired collection from [Wild and Chupa Chups](https://www.trendhunter.com/trends/wild-x-loveshackfancy) also includes nostalgic Cherry body wash, Watermelon hand wash, and a [Cola lip balm](https://www.trendhunter.com/trends/cocokind-x-olipop) scent. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 65% | Activity: 70% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nostalgic Fragrance Products:** Nostalgic fragrances are transforming everyday toiletries into emotional experiences, bringing beloved childhood scents like Chupa Chups candies into personal care routines. - **Multi-layered Scent Profiles:** Innovative deodorant refills now offer complex, multi-layered scent profiles that rival fine perfumery, combining elements like citrus, musk, and caramel for a unique olfactory journey. - **Retro-revival Packaging:** The use of retro-inspired packaging, such as a hot pink case reminiscent of 90s-Y2K aesthetics, appeals to consumers seeking a blend of modern functionality and nostalgic design. ### Who This Affects Most - **Personal Care:** The personal care industry sees a rise in demand for nostalgic scents, driving product development towards multisensory experiences that fuse scent with emotive storytelling. - **Fragrance:** In the fragrance industry, there is a shift towards creating deodorants and body products with complex scent profiles that echo the sophistication of perfumes while offering approachable everyday use. - **Packaging Design:** The packaging design industry is embracing retro and nostalgia-infused designs, catering to consumers who value both sentiment and aesthetics in their product choices. ## Related on Trend Hunter - [Lollipop-Inspired Bodycare](https://www.trendhunter.com/trends/allkinds-x-chupa-chups.md) - [Hyper-Feminine Deodorant Cases](https://www.trendhunter.com/trends/wild-x-loveshackfancy.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Floral Honey Deodorants](https://www.trendhunter.com/trends/scented-refillable-deodorant.md) - [Lollipop-Inspired Beauty Capsules](https://www.trendhunter.com/trends/hm-x-chupa-chups.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Summery Strawberry-Scented Cosmetics](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant.md) - [Scandinavian Candy Fragrances](https://www.trendhunter.com/trends/swede-tooth.md) - [Playful Reusable Cartoon Deodorants](https://www.trendhunter.com/trends/wild-x-paddington-case.md)