# Steel Deodorant Packaging Noniko's Packaging Supports a Vision for a Plastic-Free Business By Laura McQuarrie | Published 2020-09-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-packaging References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2020/09/15/Noniko-and-Verity-team-up-on-refillable-stainless-steel-deo-packaging?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [nonikoskin](https://nonikoskin.com/products/plastic-free-reusable-deodorant-case) Noniko is on a mission to become a fully plastic-free business by mid-2021 and it is working towards that goal with its [plastic-free deodorant packaging](https://www.trendhunter.com/trends/refillable-antiperspirants). The stainless steel packaging for the small-batch deodorant sets itself apart from the many plastic tubes that are readily available, especially since it's designed to be refilled rather than disposed of after use. The brand offers a variety of deodorants made with [natural ingredients](https://www.trendhunter.com/trends/natural-deodorant1) and alluring scents like Sundaze (Bergamot and Grapefruit,) Drift (Sensitive Green Mandarin) and Unwind (Lavender and Mint.) The 100% stainless steel deodorant packaging is created for the California-based deodorant brand by Verity and it offers a simple way for consumers to replenish only what they need with a starter kit, [click-in refills](https://www.trendhunter.com/trends/refillable-packaging-innovation) and a subscription option. Image Credit: Noniko ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plastic-free Packaging:** Noniko's stainless steel deodorant packaging sets itself apart from plastic tubes and provides a refillable and sustainable option for consumers. - **Subscription Business Model:** Noniko's refillable deodorant packaging offers a subscription option, highlighting the potential to disrupt the personal care industry with a recurring revenue model. - **Natural and Sustainable Ingredients:** Noniko's deodorant is made with natural ingredients and supports a growing trend towards more sustainable and eco-friendly personal care products. ### Sectors Adopting This - **Personal Care:** Noniko's sustainable deodorant packaging and natural ingredients offer a new standard for sustainable and eco-friendly personal care products. - **Packaging and Refill:** Verity's stainless steel packaging innovation highlights the potential to disrupt the packaging and refill industries with a more sustainable and eco-friendly option. - **E-commerce:** Noniko's subscription option for refillable deodorant packaging can potentially disrupt the e-commerce industry with a recurring revenue model and eco-friendly packaging. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md)