# Scentless Deodorant Creams Piper Wai Boasts a Safe, Aluminum-free Vegan Deodorant By Kalin Ned | Published 2023-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-creams References: [piperwai](https://www.piperwai.com/products/scentless-cream) As part of its multi-functional beauty product range, skincare brand Piper Wai offers a [scentless deodorant cream](https://www.trendhunter.com/trends/natural-deodorant1) that is ideal for sensitive skin and those experiencing scent sensitivity. The unisex product is completely vegan, cruelty-free, and [aluminum-free](https://www.trendhunter.com/trends/sunny-daze). The brand packs this formula with various ingredients that are sure to bring additional benefits to the skin. Aside from the super absorbent Kaolin Clay and the Mandelic Acid/Zinc blend that work to neutralize odor and keep pits dry, Piper Wai infuses the deodorant cream with ingredients like coconut oil and [shea butter](https://www.trendhunter.com/trends/sheamoisture-deodorant) which have a soothing and moisturizing effect. As a whole, the brand claims its Scentless Natural Deodorant Cream with Activated Charcoal delivers much-needed anti-inflammatory benefits to the skin, as well. Image Credit: Piper Wai ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 71% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Aluminum-free Deodorant:** Opportunity for skincare brands to create all-natural and vegan deodorants. - **Multi-functional Beauty Products:** Opportunity for brands to offer products with additional benefits to the skin. - **Scentless Products:** Opportunity for brands to cater to consumers with scent sensitivity or preference for fragrance-free products. ### Sectors Adopting This - **Skincare:** Skincare companies can innovate and disrupt the deodorant industry by offering natural, vegan, and scentless deodorants. - **Beauty:** Beauty brands can create multi-functional products that offer both cosmetic and skincare benefits, including natural deodorants with additional ingredients that benefit the skin. - **Vegan Products:** Opportunity for vegan brands to offer a variety of natural and vegan personal care products, including deodorants, with added benefits to the skin. ## Related on Trend Hunter - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Moisturizing Unscented Deodorants](https://www.trendhunter.com/trends/trader-joes-unscented-deodorant.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Citrus Body Deodorant Creams](https://www.trendhunter.com/trends/whole-body-deodorant-cream.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md)