# Odor-Blocking Deodorant Creams The Cream Deo by Megababe is Infused with 5% AHAs By Laura McQuarrie | Published 2022-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deodorant-cream1 References: [newbeauty](https://www.newbeauty.com/launch-list-the-best-body-care-launching-in-august/2) & [megababebeauty](https://megababebeauty.com/products/the-cream-deo) The Cream Deo is a new product from [Megababe](https://www.trendhunter.com/trends/dust-duo) and it's the brand's first deodorant cream format. The odor-fighting formula boasts 5% alpha-hydroxy acids (mandelic and lactic) to block body odors and it simultaneously soothes and evens out the skin with ingredients like niacinamide, squalane and vitamin E. The [free-from body care product](https://www.trendhunter.com/trends/jack-henry-deodorant) also integrates apple extract for its smoothing and anti-aging benefits, along with tapioca starch for the purposes of absorbing wetness and sunflower seed oil for its nourishing qualities. The [skin-caring cream for the underarms](https://www.trendhunter.com/trends/skinloving-deodorant) made with 5% AHAs delivers natural defense against odor, all the while leaving behind the light scent of mint and tea tree. To make the application as easy and mess-free as possible, the brand opted for an applicator tip. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Deodorant Creams:** Deodorant creams with skin-caring benefits and natural ingredients are gaining popularity in the personal care industry. - **Ahas Skincare:** Alpha-hydroxy acids (AHAs) are becoming a popular ingredient in skincare, especially in deodorants, due to their odor-blocking and skin-smoothing properties. - **Free-from Body Care Products:** The demand for body care products that are free of harsh chemicals and irritants is growing, leading to an increase in the development of natural and skin-friendly products like Megababe's Cream Deo. ### Where This Applies - **Personal Care:** The personal care industry has an opportunity to develop natural and skin-caring deodorant products that effectively combat body odor, like Megababe's Cream Deo. - **Skincare:** The skincare industry can capitalize on the trend of incorporating AHAs into deodorants and other products to simultaneously block odors and improve the skin's texture and appearance. - **Clean Beauty:** The clean beauty industry can continue to meet the demand for free-from body care products, like Cream Deo, that are made with natural ingredients and free of irritants and harsh chemicals. ## Related on Trend Hunter - [Citrus Body Deodorant Creams](https://www.trendhunter.com/trends/whole-body-deodorant-cream.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [AHA Serum Deodorants](https://www.trendhunter.com/trends/kosas.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Prebiotic Whole-Body Deodorants](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant.md) - [pH-Balancing Deodorants](https://www.trendhunter.com/trends/aha-deodorant.md)