# Clean All-Natural Deodorants The Bravo Sierra Deodorant is Perfect for Those Doing a "Deo Detox" By Grace Mahas | Published 2020-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deo-detox References: [bravosierra](https://www.bravosierra.com/products/deodorant) & [bravosierra](https://www.bravosierra.com/products/deodorant) With more and more individuals staying home during the uncertain times prompted by COVID-19, many have begun a "deo detox" — taking a break from using traditional, chemical-filled deodorants in favor of cleaner brands. One brand making headlines for its all-natural formula is the BRAVO SIERRA Deodorant, an aluminum- and baking soda-free brand that leverages naturally derived odor-blocking technology. Formulated with a sweat-absorptive powder extracted from the root of the Brazilian Cassava, the BRAVO SIERRA Deodorant is easily applied thanks to its translucent, gel-like base. Moreover, this cutting-edge, all-natural deodorant has been tested and approved by over 1,000 active-duty U.S. military members who vouched it kept them fresh under the toughest circumstances. Consumers can purchase the BRAVO SIERRA deodorant from the safety of their homes for $9.50 on the brand's website. Image Credit: BRAVO SIERRA ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Natural Deodorant:** Many consumers are switching to all-natural deodorants as part of a 'deo detox', creating an opportunity for brands to offer chemical-free, naturally derived odor-blocking solutions. - **Sweat-absorptive Powders:** The use of sweat-absorptive powders, such as those extracted from the root of Brazilian Cassava, presents an opportunity for brands to offer innovative, natural deodorant alternatives. - **Militarized Deodorants:** The endorsement of all-natural deodorants by active-duty US military members offers a disruptive opportunity for brands to tap into a new market and promote the efficacy of their products under the toughest conditions. ### Who This Affects Most - **Personal Care Products:** The trend towards all-natural deodorants presents an opportunity for companies in the personal care industry to develop innovative products that cater to eco-conscious consumers. - **Natural Ingredients Suppliers:** The demand for naturally derived odor-blocking solutions and sweat-absorptive powders presents an opportunity for suppliers of such ingredients to partner with personal care brands and offer unique selling points. - **Military Supplies:** The endorsement of all-natural deodorants by active-duty US military members presents an opportunity for brands in the military supply industry to offer effective personal care products that cater to the specific needs of military personnel. ## Related on Trend Hunter - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Clinical-Grade Deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md)