# Marijuana-Friendly Hotels The Denver Nativ Hotel is the State's First Weed-Friendly Tourist Haven By Corinne Guirgis | Published 2015-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/denver-nativ-hotel References: [mashable](http://mashable.com/2015/05/29/denver-marijuana-pot-hotel/) & [thecannabist.co](http://www.thecannabist.co/2015/05/26/nativ-hotel-420-friendly-hotel-pot-marijuana/35398/) The opening of the Denver Nativ hotel marks the next logical step in cannabis culture since legalized marijuana took center stage for Colorado's tourism industry. Located in the heart of the Lower Denver district, or "LoDo," the hotel, which opened this past Thursday, is setting out to defy stoner stereotypes by integrating smoker-friendly areas into the hotel's already relaxation-focused offerings. For those expecting lava lamps and Bob Marley posters, the Denver Nativ Hotel is not for you. According to Nativ COO Mike Alexander, the hotel is simply following suit on loosened state legislation in a similar fashion to hotels with in-house casinos in states where commercial gambling is legal. And it's not just smoking that will be a part of the Denver Nativ hotel experience. The hotel boasts a cafe and bar called "CanBria," which offers drinks infused with non-euphoric and non-psychoactive flavored cannabidiol and sweetened with stevia. The Denver Nativ Hotel is just one way the tourism industry in Colorado is embracing the Cannabis tourism movement, but expect to see many more of these businesses popping up in the state. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis Tourism:** Disruptive innovation opportunity: Develop unique travel experiences and accommodations catered towards cannabis enthusiasts. - **Cannabidiol Infused Products:** Disruptive innovation opportunity: Create innovative food and beverage offerings infused with non-euphoric and non-psychoactive cannabidiol, appealing to health-conscious consumers. - **Alternative Hospitality:** Disruptive innovation opportunity: Explore new ways to incorporate smoker-friendly areas into hotels, appealing to a niche market of cannabis-friendly travelers. ### Sectors Adopting This - **Hospitality:** Disruptive innovation opportunity: Establish cannabis-friendly hotels and accommodations to tap into the growing market of cannabis tourists. - **Food and Beverage:** Disruptive innovation opportunity: Develop a range of innovative products infused with non-euphoric cannabidiol, attracting health-conscious consumers seeking alternative options. - **Tourism:** Disruptive innovation opportunity: Create unique travel experiences that cater to cannabis enthusiasts, offering guided tours, events, and experiences related to cannabis culture. ## Related on Trend Hunter - [Cannabis-Friendly Hotels](https://www.trendhunter.com/trends/cannabisfriendly-hotel.md) - [Cannabis-Accepting Hotels](https://www.trendhunter.com/trends/sir-sams-inn-spa.md) - [CBD-Infused Hotel Services](https://www.trendhunter.com/trends/remede-spa.md) - [Relaxing CBD-Positive Hotels](https://www.trendhunter.com/trends/ritz-carlton-cbd.md) - [Cannabis Spa Experiences](https://www.trendhunter.com/trends/full-bloom-facial.md) - [Carbon-Positive Dynamic Hotels](https://www.trendhunter.com/trends/populus-hotel.md) - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md) - [Cannabis Store Rebrands](https://www.trendhunter.com/trends/cannabis-store.md) - [Cannabis-Friendly Modern Cabinets](https://www.trendhunter.com/trends/high-bar.md)