# Superhero Beer Flavors Breckenridge Brewery Created a Batman-Inspired Beer for Denver Comic Con By Megan Facciuolo | Published 2014-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/denver-comic-con References: [foodbeast](http://www.foodbeast.com/2014/05/15/brews-wayne-batman-themed-beer-is-strangely-not-a-stout/) & [breckbrew](http://www.breckbrew.com/) Denver Comic Con is fast approaching and fans of age better be prepared to sip a beer fit for a superhero. The annual exhibition teamed up with Denver brewery 'Breckenridge Brewery' to create a Batman-inspired beer, which is amazingly dubbed 'Brews Wayne.' This will be the third year in a row that Denver Comic Con has created a superhero beer with Breckenridge Brewery. Last year it released a Batman-themed beer called the 'Caped Brewsader,' but the company felt that Batman would still be suitable for this year's beer too -- considering the recent unveiling of the Ben Affleck Batman. However, this year's Batman beer does differ in taste; it's an amber ale with a “hearty malt base and lively hop character,” which represents “playboy by day and superhero by night.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Superhero-inspired Alcoholic Beverages:** Creating beverages inspired by popular superheroes presents a new opportunity for breweries and distilleries to tap into the growing market of comic book and superhero fans. - **Limited-edition Collaborations:** Partnering with popular events or franchises to create limited-edition products such as superhero beers, allows brands to create unique and exclusive experiences for consumers while generating hype and buzz around the product. - **Marketing Through Nostalgia:** Reinventing classic pop culture icons such as Batman through unique products presents a chance for brands to capitalize on the feelings of nostalgia and connection that fans have with these characters. ### Who This Affects Most - **Breweries:** Breweries can create limited-edition beer flavors inspired by popular superheroes as a way to attract new customers, create unique experiences, and generate buzz around their products. - **Distilleries:** Distilleries can create limited-edition spirits or cocktails inspired by popular superheroes as a way to tap into the growing market of comic book and superhero fans, and offer unique and exclusive experiences for consumers. - **Event Planning:** Event planning companies can partner with brands to create limited-edition products such as superhero beers for events in order to generate hype and excitement, and offer attendees unique experiences and opportunities to engage with the brand. ## Related on Trend Hunter - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Actor-Mocking Ales](https://www.trendhunter.com/trends/new-england-ipa.md) - [Comic Book Character Cereals](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Bold Brew Collaborations](https://www.trendhunter.com/trends/bero-coffee-draught.md) - [Bold Personality-Packed Beers](https://www.trendhunter.com/trends/main-character-energy.md)