# Oral Care Popstar Ambassadors BLACKPINK's Lisa is the Newest DENTISTE Ambassador By Amy Duong | Published 2025-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dentiste References: [dentiste-oralcare](https://dentiste-oralcare.com/)  Global pop sensation [Lisa](https://www.trendhunter.com/trends/ultra-open-earbuds-2) from [BLACKPINK](https://www.trendhunter.com/trends/blackpinks-lisa-1) has just renewed her role as the global brand ambassador for premium oral care imprint DENTISTE under Siam Health Group. This marks the third year that the duo are working together and the renewed partnership is reportedly valued at $4 million. The latest sees an exclusive Lisa collection which had launched on May 16th. It was comprised of a selection of limited oral care products, including the brand's Hygienic Breath Spray. It is a mouth spray infused with 14 natural extracts for lasting freshness. There is also the brand's Anticavity Max Fluoride toothpaste, a premium formula that protects teeth and promotes oral health. Joining the collection is the limited Lisa cards. Image Credit: DENTISTE ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 30% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Celebrity Brand Partnerships:** The collaboration between BLACKPINK's Lisa and DENTISTE highlights the growing trend of leveraging celebrity endorsements to expand brand reach and market presence. - **Limited-edition Product Releases:** The introduction of exclusive oral care products as part of the Lisa collection signals a shift towards limited releases to create urgency and drive consumer interest. - **Natural Ingredient Innovation:** DENTISTE's use of 14 natural extracts in its Hygienic Breath Spray represents a trend towards natural ingredients to enhance product appeal and meet consumer demand for healthier alternatives. ### Who This Affects Most - **Oral Care:** The oral care industry is increasingly intersecting with entertainment through celebrity ambassadors to attract younger consumers and revitalize product image. - **Health and Wellness:** The health and wellness industry is witnessing a surge in demand for natural ingredient-based products, as consumer preferences shift towards more organic oral care solutions. - **Marketing and Advertising:** The marketing and advertising sector is capitalizing on the impact of influencer-led campaigns to enhance brand visibility and drive product adoption. ## Related on Trend Hunter - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie.md) - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Juicy Tropical Toothpastes](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md)