# Dental-Grade Teeth Whitening Labs Colgate Optic White x Chicha San Chen Removes Tea Stain Anxiety By Laura McQuarrie | Published 2026-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dentalgrade-teeth-whitening-lab References: [en.prnasia](https://en.prnasia.com/releases/apac/colgate-optic-white-x-chicha-san-chen-proudly-debut-the-dental-grade-teeth-whitening-lab--536145.shtml)  Coffee and tea lovers have long been told that their daily ritual comes at a cost to their smile, prompting Colgate Optic White to launch the Dental-Grade Teeth Whitening Lab as part of its first crossover collaboration with Taiwan's premium tea boutique, Chicha San Chen. Spotlighting hydrogen peroxide as Hong Kong dentists' preferred whitening ingredient, a Dental-Grade Teeth Whitening Lab activation is popping up for a limited time in June so that people can experience the "Bright Smile with A Sip of Fine Tea" philosophy for themselves. What's more, Colgate Optic White and Chicha San Chen created an exclusive, limited-edition Optic White Green Tea with Mist Foam drink, featuring a first-of-its-kind sea salt mist foam, a "deep clean core" represented by premium pine needle green tea, and a base of translucent konjac directly imported from Taiwan. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 78% | Activity: 84% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Oral Care Beverage Crossovers:** Unexpected pairings between dental brands and premium drink makers are reframing stain-prone rituals as moments of beauty care and lifestyle reassurance. - **Stain-anxiety Experiences:** Consumer concern around coffee and tea discoloration is becoming a platform for immersive education, ingredient storytelling, and premium whitening product discovery. - **Functional Limited-edition Drinks:** Beverages with symbolic cleansing ingredients, specialty textures, and wellness-adjacent positioning are blending indulgence with personal care credibility. ### Who This Affects Most - **Oral Care:** Dental-grade whitening formulas are moving beyond clinical aisles into lifestyle collaborations that normalize cosmetic maintenance within everyday routines. - **Specialty Tea:** Premium tea boutiques are gaining differentiation through co-branded formats that address common consumption barriers such as tooth staining without diminishing indulgence. - **Experiential Marketing:** Pop-up labs and sensory activations are turning product science into participatory brand moments that connect efficacy claims with memorable consumer experiences. ## Related on Trend Hunter - [Menopause-Friendly Oral Care Products](https://www.trendhunter.com/trends/colgate-and-genm.md) - [Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/colgate-toothpaste-tube.md) - [Next-Gen Sensorial Toothpastes](https://www.trendhunter.com/trends/maxfresh.md) - [Wine-Paired Oral Care Sets](https://www.trendhunter.com/trends/red-wine-and-white-teeth.md) - [AI-Driven Dental Screenings](https://www.trendhunter.com/trends/oral-health-movement.md) - [Green-Tinted Sunscreens](https://www.trendhunter.com/trends/uv-skin-recovery.md) - [Advanced Theeth-Whitening Formulations](https://www.trendhunter.com/trends/pro-series-toothpaste.md) - [Scholastic Dental Care Initiatives](https://www.trendhunter.com/trends/asda-and-colgate.md) - [K-Pop Beauty Campaigns](https://www.trendhunter.com/trends/icon-iu.md)