# Comforting Dentistry Ads These Dental Marketing Posters Reminds That Dentists are Only Human By Laura McQuarrie | Published 2015-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dental-marketing References: [coloribus](http://www.coloribus.com/adsarchive/prints/finglas-dental-care-teddy-bear-20824805/) Many people are terrified of having to make a trip to the dentist, but these [dental marketing ads](https://www.trendhunter.com/trends/oral-health-movement) attempt to remove some of the fear that surrounds going in for a cleaning. The ads from Finglas Dental Care try to get patients to see dentists in a new light, reminding that they're only human and they're not scary individuals. This is done by suggesting [humanizing details](https://www.trendhunter.com/trends/more-human) about a dentist, such as a need of avocado facial scrub in the morning or keeping a friendly teddy bear named Lord Snugglebottom. Like [going to the dentist](https://www.trendhunter.com/trends/evolved-dentistry), a lot of the medical industry is regarded from a patient perspective with fear. By addressing concerns like feeling weak, sick or afraid through marketing, the public is left feeling more able to overcome these issues and embrace good health. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humanizing Healthcare:** Opportunity for healthcare providers to humanize their services and address patient fears through marketing campaigns. - **Embracing Vulnerability:** Promoting vulnerability in healthcare marketing to help patients feel more comfortable and empowered in seeking treatment. - **Overcoming Stigma:** Using advertising to address stigmas associated with healthcare experiences and encourage a positive perspective. ### Who This Affects Most - **Dental Care:** Dental clinics can adopt humanizing marketing strategies to alleviate patient fears and establish a more relaxed environment. - **Medical Services:** Medical service providers have the opportunity to address patient concerns and promote a sense of empowerment through marketing campaigns. - **Healthcare Marketing:** Healthcare marketing agencies can focus on addressing stigmas and showcasing the human side of healthcare professionals to create more positive patient experiences. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Spa-Like Dental Clinics](https://www.trendhunter.com/trends/contemporary-dental-clinic.md) - [Dental Longevity Services](https://www.trendhunter.com/trends/smile-house.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md) - [Halloween Teeth Health Campaigns](https://www.trendhunter.com/trends/bringonthecandy.md)