# Bold Bee Packaging Denniston Apiary Honey is Flowery and Enticing By Ana Lopez | Published 2011-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/denniston-apiary-honey References: [thedieline](http://www.thedieline.com/blog/2011/10/27/denniston-apiary-honey.html) & [modsf](http://www.modsf.com/) Designed by Michael Osborne and Anne Tsuei of Michael Osborne Design, the Denniston Apiary Honey branding and packaging concept is simple and clean, yet tempting and delicate. To promote the company's [raw honey](https://www.trendhunter.com/trends/flavored-honey1), the San Francisco-based graphic design firm developed a concept where the [rich colors](https://www.trendhunter.com/trends/cooper-street-snacks) and honey's main ingredients were the main subjects of the brand's identity. Illustrated by Anne Tsue, the containers' label projects the idea of a fresh homemade product. The [colorful flowers](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey) and strong orange tonality of the jars help the honey stand out in the market. Additionally, a visible red strip highlights the unique qualities of the food and the year of production. The Denniston Apiary Honey identity design is minimalist but will certainly stick in consumers' minds. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Branding:** Opportunity to create branding concepts that are simple, clean, and yet enticing and memorable. - **Colorful Packaging:** Opportunity to use vibrant colors to help products stand out in the market. - **Visible Labeling:** Opportunity to highlight unique qualities of a product with visible labeling. ### Where This Applies - **Graphic Design:** Opportunity for graphic design firms to create branding concepts that are minimalist yet memorable. - **Food Packaging:** Opportunity for food packaging companies to use vibrant colors to make products more noticeable. - **Honey Production:** Opportunity for honey producers to enhance their brand identity by visually highlighting the uniqueness and quality of their products. ## Related on Trend Hunter - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)