# Crimson-Clad Chaps The Dennis Johnson & Jules Hamilton GQ Russia Shoot is Red Hot By Jana Pijak | Published 2011-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dennis-johnson-jules-hamilton-gq-russia References: [thefashionisto](http://thefashionisto.com/dennis-johnson-jules-hamilton-by-kevin-mackintosh-for-gq-russia/) & [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/11/editorial-gq-russia-november-2011-feat.html) The Dennis Johnson & Jules Hamilton GQ Russia shoot features a crimson-infused wardrobe proving that red is the new black. The high fashion editorial, lensed by photographer Kevin Mackintosh, is both dynamic and fashion forward with the models showcasing bright hues of red and orange. The shoot's masculine wardrobe, styled by the magazine’s fashion editor Ekaterina Melnikova, features the latest menswear styles from top designers including Yohji Yamamoto, Dior, Dolce and Gabbana, Viktor and Rolf, [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu), [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists), [Burberry](https://www.trendhunter.com/trends/london-commute) and others. The looks explore bold color while retaining a masculine edge. Bright hues are combined with structured tailoring and classic silhouettes that make these bold pieces a contemporary classic. The boldly accessorized shoot features a variety of hats that complete dapper-inspired menswear looks while the avant-garde art direction takes this shoot to the next level. Image Credit: [Kevin Mackintosh](http://www.kevinmackintoshphotography.com/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 92% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Crimson-infused Wardrobe:** Disruptive innovation opportunity: Creating sustainable red dye alternatives for fashion design. - **Exploring Bold Color in Menswear:** Disruptive innovation opportunity: Developing new fabric technologies that enhance the vibrancy and longevity of bold-colored clothing. - **Avant-garde Art Direction in Fashion Shoots:** Disruptive innovation opportunity: Utilizing virtual reality and augmented reality technologies to create immersive and interactive fashion editorial experiences. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity: Integrating sustainable practices into clothing manufacturing processes. - **Textile Manufacturing:** Disruptive innovation opportunity: Investing in research and development of new dyeing methods that minimize environmental impact. - **Photography and Visual Arts:** Disruptive innovation opportunity: Incorporating AI and machine learning algorithms to automate and enhance the post-production editing process in fashion photography. ## Related on Trend Hunter - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)