# Globe-Trotting Brand Ambassadors dENiZEN 'We Are Explorers' Campaign Wants You to Travel the World By Katherinev123 | Published 2012-02-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/denizen-we-are-explorers References: [popsop](http://popsop.com/53508) & [denizen](http://www.denizen.com/en-pk/explorers-wanted) [Levi Strauss & Co.](https://www.trendhunter.com/trends/levis-jeans-fit-guide) has launched the dENiZEN 'We Are Explorers' campaign, an initiative seeking young adventurers to travel the globe as brand ambassadors. The jeans label is looking for six journey-loving youth to explore different countries with the dENiZEN team to find inspiration for dENiZEN's future collection of denim. According to dENiZEN, the winners of the competition will travel in pairs to places like the Great Wall, Tulum's Spring Equinox and the Taj Mahal. Says [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) website, "They could find themselves celebrating the Jaipur Holi Festival, playing fire hockey in Oaxaca or participating in a kung fu action movie in Shanghai." In addition to the ambassador search, the dENiZEN 'We Are Explorers' campaign also includes a social media element, in which customers are encouraged to visit the brand's [Facebook](https://www.trendhunter.com/trends/future-astronaut) page to win up to $10,000 worth in cash and prizes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Youth Brand Ambassadors:** Opportunity for brands to engage young adventurers to promote their products globally. - **Travel-inspired Collections:** Brands can find inspiration for future collections by exploring different countries and cultures. - **Social Media Campaigns:** Integration of social media platforms for customer engagement and brand awareness. ### Sectors Adopting This - **Fashion:** Fashion brands can utilize brand ambassadors to showcase their products globally. - **Travel and Tourism:** Opportunities for travel companies to collaborate with brands and promote unique destinations. - **Marketing and Advertising:** Utilizing social media platforms for interactive campaigns and customer participation. ## Related on Trend Hunter - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Juxtaposing Artful Denim Capsules](https://www.trendhunter.com/trends/levis-and-kenzo.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md)