# Wondrous Luminescent Photoshoots The Edgar Berg Deniska Kalavaska Editorial is Vibrant By Jordy E | Published 2012-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/deniska-kalavaska References: [edgarberg](http://www.edgarberg.com) & [fashionmodeldirectory](http://www.fashionmodeldirectory.com/models/Denisa_Kalavska/) The Edgar Berg Deniska Kalavaska photoshoot shows off the dainty figure and face of the Slovakian model with powerful beams of light. Through the window of an urban high rise building streamed in [thick sun rays](https://www.trendhunter.com/trends/personalized-light-art), capturing readers in the luminous haze. Kalavaska was provided with a natural look here, one that would keep up with the earthy lighting scheme. This stemmed from the work of makeup artist Juan Romero. Romero applied [light layers of mascara](https://www.trendhunter.com/trends/experience-center-1) and an off-red lipstick, allowing Kalavaska's cosmetic appearances to mesh easily with not only the bright backdrop but also with the apparel, displayed to viewers via the [puffy Spanish coat](https://www.trendhunter.com/trends/jiyongkim-fw25), plain back top and a salt and pepper scarf. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Luminous Photography:** Incorporate powerful beams of light in photography to create a visually captivating and ethereal effect. - **Natural Makeup:** Create a natural and earthy makeup look that seamlessly blends with the backdrop and apparel. - **Urban High-rise Aesthetics:** Embrace the urban high-rise environment as a unique backdrop for fashion and editorial photoshoots. ### Industries Being Reshaped - **Fashion Photography:** Explore new lighting techniques and concepts to elevate fashion photography. - **Cosmetics:** Develop makeup products that complement natural lighting and provide a seamless look with various apparel. - **Architecture and Design:** Collaborate with photographers and fashion brands to incorporate urban high-rise aesthetics in advertising and editorial campaigns. ## Related on Trend Hunter - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Mindful Illumination Holiday Campaigns](https://www.trendhunter.com/trends/embracing-light.md) - [Ultra-Chic Sculptural Lighting Designs](https://www.trendhunter.com/trends/sculptural-lighting-design.md) - [Light-Hearted Playful Lighting Series](https://www.trendhunter.com/trends/skirt-lighting.md) - [Physics-Based Artful Light Capsules](https://www.trendhunter.com/trends/aura-collection-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)