# Controversial Jean Campaigns The Denimocracy Ads Get Political with Pig Heads By Allison Love | Published 2010-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/denimocracy-ads References: [cocoperez](http://cocoperez.com/2010-07-06-denimocracy-gets-controversial) & [denimocracyusa](http://www.denimocracyusa.com/) The latest Denimocracy ads are extremely political. The jean company has just unveiled promotional images that feature none other than masked politicians in some compromising positions. The ads are pretty hilarious, but I'm not so sure how die-hard or serious politicians would feel about the mockery. The presidents featured in the ads are all dead ones, which maybe makes them a little better--or a little worse depending on how you look at it. Regardless, the Denimocracy ads take an alternative route to denim selling! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Political Ad Campaigns:** Opportunity for brands to engage with consumers by incorporating political themes into their advertising campaigns. - **Satirical Marketing:** Brands can use humor and satire to create memorable and attention-grabbing marketing campaigns. - **Alternative Advertising Approaches:** Opportunity for brands to differentiate themselves by taking non-traditional routes in their advertising strategies. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore innovative and controversial advertising campaigns to attract a younger and more socially conscious audience. - **Political Consulting:** Political consultants can leverage creative and unconventional advertising techniques to appeal to a broader electorate. - **Marketing and Advertising:** Marketing agencies can offer their clients alternative advertising approaches that incorporate humor and political themes for enhanced brand visibility. ## Related on Trend Hunter - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)