# Plant-Based Denim Detergents The Heddels Denim Wash Protects Your Clothing from Wear By Michael Hemsworth | Published 2018-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-wash References: [uncrate](https://uncrate.com/article/heddels-denim-wash/) & [shop.heddels](https://shop.heddels.com/products/denim-wash) Washing raw denim often is a faux pas, but the Heddels Denim Wash has been created as a detergent to use when it's finally time to give your favorite jeans a cleaning. Crafted from soap nuts and featuring a completely [plant-based formula](https://www.trendhunter.com/trends/all-day-fresh-body-wash), the soap is ideal for dry and raw denim, and will help to keep your jeans in the perfect condition even after washing. This means that you won't have to settle for [traditional detergent](https://www.trendhunter.com/trends/fabric-rinse) when washing delicate garments to ensure they are never ruined with usual solutions. The Heddels Denim Wash comes packaged in a [dropper bottle](https://www.trendhunter.com/trends/ec3-laundry-additive) and will provide you with 24 doses each, which will be more than enough to keep your entire denim collection clean for extended periods. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Detergents:** There is an opportunity for more plant-based detergents targeting specific garments such as raw denim. - **Specialty Clothing Care:** The growth in high-end clothing brands presents an opportunity for specialty care products tailored to the specific needs of these garments. - **Sustainable Fashion:** The Heddels Denim Wash product is an example of the growing trend towards sustainable and eco-friendly fashion. ### Where This Applies - **Eco-friendly Cleaning Products:** The Heddels Denim Wash provides an opportunity for eco-friendly cleaning product companies to create specialty detergents for specific garments. - **Fashion Care Products:** Fashion care product companies can capitalize on the growth in high-end clothing brands with specialty care products tailored to their specific needs. - **Sustainable Fashion Brands:** The Heddels Denim Wash aligns with the values of sustainable fashion brands and presents an opportunity for them to offer eco-friendly clothing care products. ## Related on Trend Hunter - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md)