# Family Heritage-Inspired Fashion Denim Tears and UGG Work Together on a New Collection By Amy Duong | Published 2022-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/denim-tears References: [highsnobiety](https://www.highsnobiety.com/p/denim-tears-ugg-tremaine-emory-ss22-collaboration-campaign/) [Denim Tears](https://www.trendhunter.com/trends/corteiz-x-denim-tears) works in collaboration with [UGG](https://www.trendhunter.com/trends/telfar-and-ugg-1) on a new collection of wearables that is inspired by a narrative of Black family history. Tremaine Emory, designer at Denim Tears dives into his own family roots to inspire the new designs, celebrating his 95-year old great grandmother. Speaking about his family and his grandmother, he states, "My grandmother is 95 years old. Once my grandmother goes, that's it. There's no one else for me to talk to in my family about my great-grandmother. She's the last living person on Earth who knew my great-grandmother. How much more time does she have? Or do any of us have? [...] So, this is my attempt to try to cement some history so that, maybe one day, five kids or the rest of my family know the history." Image Credit: Denim Tears, UGG ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Family Heritage-inspired Fashion:** Opportunity for fashion companies to collaborate with their customers and create clothing that connects people to their heritage. - **Narrative-driven Design:** Innovative designers can take inspiration from personal stories and history to create unique and meaningful designs. - **Emphasis on Family History:** Opportunity to provide platforms for people to share their family stories and preserve their heritage. ### Who This Affects Most - **Fashion:** Fashion companies can create collections that convey personal and family stories through fashion design. - **Genealogy:** Genealogy platforms can expand to include sharing of personal and family stories. - **Tourism:** Opportunity for tourism industry to create immersive experiences that connect people to the local history and culture. ## Related on Trend Hunter - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Collaborative Textural Fashion Series](https://www.trendhunter.com/trends/krinkle-collection.md) - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Grandma-Inspired Sneaker Releases](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md)