# Upcycled Charity Denim Recreated Designer Jeans to Support Oceana By TopDog | Published 2009-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/denim-originals-for-a-cause References: [treehugger](http://www.treehugger.com/files/2009/04/barneys-elle-project-blue.php) [Upscale designers](https://www.trendhunter.com/trends/kzk-studio) including Alexander Wang, Ann Demeulemeester, Bottega Veneta, Derek Lam, Rodarte, Rogan, Stella McCartney, and Versace grouped together on a project to create one-of-a-kind fashions from [pre-loved denim](https://www.trendhunter.com/trends/coach-and-poshmark). The recreated pieces, which are currently being displayed at Barneys New York’s Madison Avenue windows, will be up for bid on [eBay](https://www.trendhunter.com/trends/endless-runway) with 100% of the proceeds going to Oceana’s efforts to protect marine habitats. The high fashion denim designer creations can also be found in Elle Magazine’s May 09 Earth Day themed issue. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Fashion:** The trend of upcycling pre-loved denim to create unique designer pieces presents an opportunity for brands to tap into sustainable and eco-friendly fashion. - **Charitable Fashion:** The growing trend of collaborating with upscale designers to create charity fashion collections allows brands to align themselves with a cause while generating revenue for a charity. - **Eco-conscious Collaborations:** The collaboration between designers, retailers, and charities to create environmentally friendly fashion collections demonstrates the potential for disruptive innovation in the intersection of fashion, sustainability, and philanthropy. ### Where This Applies - **Fashion:** The fashion industry can leverage the trend of upcycled charity denim to incorporate sustainable practices and contribute to philanthropic causes. - **Retail:** Retailers can explore partnerships with designers and charities to showcase exclusive collections, attracting eco-conscious consumers and driving sales while supporting a cause. - **Charity:** Charities can collaborate with fashion designers and retailers to create fundraising opportunities through the sale of upcycled charity denim, expanding their impact and reach. ## Related on Trend Hunter - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md)