# Casual Denim Menswear Collections Madewell is Extending Its Business to the Male Audience By Kalin Ned | Published 2018-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-menswear References: [madewell](https://www.madewell.com/Mens) & [shop.nordstrom](https://shop.nordstrom.com/c/canada-department-stores) [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) is launching its first-ever denim menswear collection and the fashionable drop brings together comfort, high-quality fabrics, and a casual aesthetic. With a modernist approach to style, the label worked on this new venture for two years. Thus, the end product boasts an affordable collection that is defined by functionality and everyday elegance. From "vintage-inspired washes that [only] get better with age" to comfy essentials that mix classic silhouettes with a contemporary flair, Madewell's denim menswear capsule is sure to prove popular with the fashion-forward minimalist. The label also adds chic items that are a good add-on to iconic denim styles. The inaugural men's collection is launching today, September 12th, on Madwell's and [Nordstrom's](https://www.trendhunter.com/trends/wit-and-wisdom) website, as well as in 31 brick-and-mortar locations of the popular retailer. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Denim Menswear:** Opportunity for brands to tap into the growing market demand for stylish and comfortable denim menswear collections. - **Functionality and Everyday Elegance:** A chance for designers to create affordable collections that combine functionality with everyday elegance, catering to the needs of modern consumers. - **Fashion-forward Minimalism:** An opportunity for brands to cater to the fashion-forward minimalist audience by creating denim menswear collections that mix classic silhouettes with a contemporary flair. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can expand their offerings by introducing denim menswear collections, targeting a wider male audience. - **E-commerce:** E-commerce platforms have the opportunity to capture the growing demand for denim menswear by providing easy access to a variety of stylish collections online. - **Textile Manufacturing:** Textile manufacturers can capitalize on the trend by producing high-quality fabrics for denim menswear collections that prioritize comfort and durability. ## Related on Trend Hunter - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md)