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# Harnessed Punk Outerwear
Bitching and Junkfood's Clemente Denim Jacket is Rocker-Chic

By Jana Pijak | Published 2014-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/denim-jacket
References: [bitchingandjunkfood](http://www.bitchingandjunkfood.com/womens/designer/made-by-bitchingandjunkfood/clemente-denim-jacket/prod_1754.html) & [bitchingandjunkfood](http://www.bitchingandjunkfood.com/womens/designer/made-by-bitchingandjunkfood)

Sold as part of Bitching and Junkfood's premium denim line, the label's Clemente denim jacket is a bold twist on a timeless classic.

With the summer season in full effect, jean jackets are the perfect accessory that will keep you warm on chilly summer nights. This [bleached look is summer-ready](https://www.trendhunter.com/trends/barbour-reengineered-durham-summer-casual-jacket) and is reminiscent of the 90s, a fad that is taking the fashion world by storm.

Bitching and Junkfood's Clemente denim jacket is made from a blend of cotton and vegan leather materials. The label updates a classic jean jacket look with cutout accents that are infused with harness details. These belted strap and ring elements add a [punk-inspired touch](https://www.trendhunter.com/trends/foam-clogs-1) to the garment and are sure to leave a lasting style impression.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 61% | Activity: 27% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Bleached Denim:** Disruptive innovation opportunity: Develop sustainable bleaching methods for denim that reduce environmental impact.
- **90s Fashion Revival:** Disruptive innovation opportunity: Create a platform for second-hand fashion from the 90s, capitalizing on the nostalgic trend.
- **Punk-inspired Details:** Disruptive innovation opportunity: Collaborate with technology companies to incorporate smart wearable elements into punk-inspired fashion.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate virtual reality technology into fashion retail experiences, offering customers a new way to shop.
- **Sustainable Materials:** Disruptive innovation opportunity: Develop innovative materials made from recycled denim, providing a sustainable alternative to traditional fabrics.
- **Vintage Fashion:** Disruptive innovation opportunity: Launch an online marketplace for vintage fashion that incorporates AI technology for personalized recommendations.

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