# Denim Clad Lads The Hottest Male Models Highlight the Best Denim in VMan By Marissa Liu | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-in-vman References: [models](http://models.com/feed/?p=7569) & [vman](http://www.vman.com/category/fashion/) To showcase the season’s latest trends in denim, VMan has procured the services of popular male models Andres Velencoso Segura, Jon Kortajarena and Jake Davies. Photographed by Mario Testino and styled by Clare Richardson, denim in VMan has never looked so hot. Segura, Kortajarena (a Tom Ford favorite) and Davies wear the best denim in VMan. This includes jeans from Diesel Black and Gold, DSquared, [Levi](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson)’s, [D&G](https://www.trendhunter.com/trends/skims-1), Adam Kimmel, Polo Ralph Lauren, Versace Collection and [Calvin Klein Jeans](https://www.trendhunter.com/trends/mingyu-fall-denim). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Denim Trends for Men:** The male fashion industry is ripe for innovation in denim, with opportunities for sustainable fabrics, functional designs, and customizable fits. - **Male Model Marketing:** The popularity of male models and their reliance on social media presents an opportunity for brands to collaborate with these influencers for targeted marketing campaigns. - **Fashion Photography Innovation:** Advancements in technology and design present an opportunity for fashion photography to incorporate more creative and diverse perspectives. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on opportunities to innovate in sustainable denim production, male model marketing, and the use of new technology in fashion photography. - **Social Media:** Social media platforms can benefit from collaborations with male models and other fashion influencers for paid content and sponsored partnerships. - **Photography:** Fashion photography as an industry can capitalize on emerging technologies to explore new frontiers in innovative and diverse image-making. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)