# Couture Denim Hats G-Star RAW & Milliner Stephen Jones Collaborated on a Capsule By Laura McQuarrie | Published 2022-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-hat References: [highsnobiety](https://www.highsnobiety.com/p/stephen-jones-g-star-hat-collaboration/) & [youtu.be](https://youtu.be/qkhAlL9copQ) [G-Star RAW](https://www.trendhunter.com/trends/gstar-raw1) teamed up with master milliner Stephen Jones to create a [capsule collection of denim hats](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) that combine craftsmanship, avant-garde style and sustainability. The G-Star x Stephen Jones collection features five couture denim hat designs, all of which are created in a responsible Cradle to Cradle Gold Certified denim fabric. As Stephen Jones says, "Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t." These designs push the limits of [denim design](https://www.trendhunter.com/trends/carolina-herrera) and elevate a familiar material into high fashion. Alongside the five haute couture styles in the capsule collection, there's a pair of limited-edition ready-to-wear designs in the form of a bucket hat and a baseball cap. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Denim Fashion:** The use of Cradle to Cradle Gold Certified denim fabric provides opportunities for eco-friendly and fashionable designs. - **Collaborative Couture Capsules:** Collaborations between fashion brands and milliners can create unique and high-end accessories that attract fashion-conscious consumers. - **Elevated Denim Designs:** Incorporating denim into high fashion designs can open up creative opportunities and increase brand awareness and recognition. ### Where This Applies - **Fashion and Apparel:** Fashion brands can innovate with sustainable denim and collaborate with milliners to create unique designs for high-end consumers. - **Textile Manufacturing:** Manufacturing Cradle to Cradle Gold Certified denim fabric can differentiate textile companies in the sustainable fashion industry. - **Luxury Retail:** Luxury retailers can attract customers by offering unique and eco-friendly accessories such as couture denim hats created through collaborations between fashion brands and milliners. ## Related on Trend Hunter - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Mayo-Inspired Denim Capsules](https://www.trendhunter.com/trends/house-of-hellmann.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Collaborative Accessories Capsule](https://www.trendhunter.com/trends/mr-bailey-2.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md)