# Denim-Lined Supercars Fiat Grandson Customizes Ferrari Into a Pair of Jeans By Andrew Robichaud | Published 2009-07-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/denim-ferrari References: [autoblog](http://www.autoblog.com/2009/07/07/forever-in-blue-jeans-fiat-scions-denim-ferrari-599-w-video/) & [spots.autogespot](http://spots.autogespot.com/viewimages.php?id=c214748364806072009153325) Lapo Elkann, grandson of the late [Fiat](https://www.trendhunter.com/trends/fiat-500-spiaggina) chairman Gianni Agnelli, has fully customized his [Ferrari](https://www.trendhunter.com/trends/mansory-ferrari-roma) 599 into a pair of blue jeans. Confused? Don’t be. He started by giving the body of the car a two-tone matte paint job (that beautiful baby blue) then moved on to the illustrious inside which is [completely upholstered in denim](https://www.trendhunter.com/trends/denimupholstered-sofas). Everything on the car is either blue (exterior) or adorned in denim (interior) for no apparent reason. I didn’t know people had denim fetishes. Nonetheless, I guess if you can go and blow money on a blue jean car, then you might as well. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Customized Automotive Interiors:** Disruptive innovation opportunity: Create a market for highly personalized and unique automotive interiors using unconventional materials like denim. - **Matte Paint Finishes:** Disruptive innovation opportunity: Develop new and innovative matte paint finishes for cars that can enhance the aesthetic appeal of vehicles. - **Luxury Customization Services:** Disruptive innovation opportunity: Capitalize on the demand for customized luxury products by offering high-end customization services for cars and other luxury goods. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials for the automotive industry, such as denim upholstery made from recycled materials. - **Fashion:** Disruptive innovation opportunity: Collaborate with car manufacturers to create unique fashion-inspired automotive designs and promote cross-industry collaborations. - **Luxury Goods:** Disruptive innovation opportunity: Fuse fashion and luxury goods by offering customized luxury products, such as denim-clad supercars, to cater to the niche market of affluent customers seeking unique and extravagant items. ## Related on Trend Hunter - [Rattan Detailed Custom Cars](https://www.trendhunter.com/trends/fiat-500-spiaggina.md) - [Modified Everyday Supercars](https://www.trendhunter.com/trends/mansory-ferrari-roma.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Single-Edition Sports Cars](https://www.trendhunter.com/trends/sf48-unica.md) - [Bespoke Auto Commissions](https://www.trendhunter.com/trends/bespoke-auto.md) - [Denim-Adorned Furniture Lines](https://www.trendhunter.com/trends/denim-furniture1.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Retro Sci-Fi-Inspired Vehicles](https://www.trendhunter.com/trends/2025-12cilindri.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md)