# Divalicious Denim Jeans Dominate Designer Runways, From Branded Head to Toe By Bianca | Published 2009-05-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/denim-fashion References: [brigitte.de](http://www.brigitte.de/mode/mode-trends/sommertrend-jeans-2009-1009217/) No, we're not taking you on a flashback to the 90s -- these denim creations are fully fashionable this season! Forget that rule about not wearing [denim with denim](https://www.trendhunter.com/trends/versatile-denim), whether it's matching or clashing totally different shades, all jeans are a go for summer. From [tattered to tailored](https://www.trendhunter.com/trends/infinity-collection-1), from tinted to tie dyed, denim is being worn as everything from [hair accessories to shirts](https://www.trendhunter.com/trends/seasonal-denim-collections) and even shoes. **Implications** - In today's society, there is a combined demand amongst consumers for products that bear both vintage and contemporary qualities. As a result, it would be wise for consumers to provide signature or classic products in modified or enhanced versions. By giving a traditional product or item an inspiring modern tweak, companies will fulfill those often contradictory demands from today's consumers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Vintage-contemporary Fusion:** Creating products that seamlessly blend vintage and contemporary elements to meet consumer demand for both nostalgia and modernity. - **Denim Accessories:** Expanding the use of denim beyond clothing to include accessories like hair accessories and shoes. - **Mismatched Denim:** Encouraging the daring combination of different shades and styles of denim in outfits. ### Who This Affects Most - **Fashion:** Opportunities for fashion brands to innovate by offering vintage-contemporary fusion designs and expanding denim use in accessories. - **Retail:** Retailers can capitalize on the mismatched denim trend by offering curated collections or guidance to customers on combining different denim pieces. - **Beauty:** Beauty brands can explore collaborations with fashion brands to create denim-inspired hair accessories and explore new hair trends. ## Related on Trend Hunter - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md)