# Denim Mania Denim Collection by Evisu By Ayman | Published 2008-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-evisu References: [highsnobiety](http://www.highsnobiety.com/home/the_daily_news/archive/2008/april/03/evisu_denim_special_products_zippohelmetteddy_bear/index.htm) & [esearch.rakuten.co.jp](http://esearch.rakuten.co.jp/rms/sd/esearch/vc?sv=6&f=A&g=0&v=3&e=0&p=1&s=28&sid=200535&su=ripe&k=0&sf=0&sitem=evisu+080401&x=0) If you like denim alot and would like to have it on more than just your jeans and jacket, we have a great collection for you. Japanese denim brand **Evisu** has released a Zippo, Teddy Bears, backbags and a Helmet. All covered in denim with intricate details and subtle jeans references suchs as a little pocket on the zippo and jean-style buttons as eyes and nose for the teddies. Evisu collaborated with Acejet on the helmet and with Zippo on the lighter. I like the style, but I would recommend not wearing an all-denim outfit, it's a bit tacky. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Denim Lifestyle:** Brands can leverage the denim trend by offering customized denim products that cater to the everyday lifestyle of consumers such as denim accessories like bags, phone cases etc. - **Collaborative Denim:** Collaborations between denim brands and other established brands can create unique products that increase brand awareness and drive sales. - **Denim Sustainability:** The growing trend towards sustainable fashion and products can be applied to denim production by using eco-friendly materials, ethical labor practices and reducing waste in the manufacturing process. ### Who This Affects Most - **Fashion Industry:** The fashion industry can capitalize on the denim trend by creating innovative and creative denim products in collaboration with other brands. - **Accessories Industry:** The accessories industry can benefit from the denim trend by creating unique denim products like bags, wallets, and mobile phone cases. - **Sustainability Industry:** Denim brands can collaborate with sustainable fashion and eco-friendly brands to create sustainable denim products that cater to the growing trend towards sustainability. ## Related on Trend Hunter - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Collaboration Clothing-Branded Gaming Devices](https://www.trendhunter.com/trends/razer-evisu-collection.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Denim-Wrapped Home Vacuums](https://www.trendhunter.com/trends/jeansified-object.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md)