# Interactive Denim Displays Frame Jeans Display Helps Consumers Learn About Different Styles By Laura McQuarrie | Published 2017-06-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/denim-display References: [perchinteractive](http://www.perchinteractive.com/frame-jeans/) Although a well-dressed mannequin or a neatly stacked denim display will undoubtedly catch the eyes of a shopper browsing in a store, conscious consumers of today need to find out more about a product before making a purchase. To assist with this, PERCH Interactive created a [smart jeans display](https://www.trendhunter.com/trends/anatomic-denim) for Frame that encourages consumers to physically engage with the product and a [touchscreen display](https://www.trendhunter.com/trends/intellino-signamic). At the center of the display is a screen that instructs: "Pick a pair, any pair." Once a consumer does, the screen changes to display relevant information about that particular pair of jeans. This includes useful information such as different colorways available, as well as [outfit suggestions](https://www.trendhunter.com/trends/ai-clothes-tryon) and ratings from other customers. With this display standing in for a sales associate, consumers are able to effortlessly browse for information at their leisure, without having to engage their own mobile device. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Product Displays:** Displays that encourage consumers to physically engage with products and allow for browsing for information at their leisure, are becoming increasingly popular. - **Smart Retail Technology:** The use of smart technology like touchscreen displays in retail spaces is proliferating, enabling consumers to interact with products in new and meaningful ways. - **Contextual Information Delivery:** Displays which provide relevant information about a product, such as color options and ratings from past customers, are becoming essential in meeting the needs of conscious consumers. ### Where This Applies - **Fashion Retail:** Interactive product displays and smart retail technology have the potential to revolutionize the way that fashion retailers connect with customers. - **Consumer Electronics:** As consumers become accustomed to engaging with smart technology, adopting these tools in consumer electronics retail spaces will help create better shopping experiences. - **Home Decor Retail:** Interactive displays that provide consumers with information about design choices and complementary products can enhance the customer experience in home decor retail spaces. ## Related on Trend Hunter - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md)