# Heritage-Honoring Denim Designs Acne Studios Unveils its Denim Collection for the FW21 Season By Amy Duong | Published 2021-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/denim-collection-1 References: [hypebeast](https://hypebeast.com/2021/9/acne-studios-fall-winter-2021-denim-collection) [Acne Studios](https://www.trendhunter.com/trends/acne-studios-x-timberland) introduces its latest [denim collection](https://www.trendhunter.com/trends/fall-denim-styles) made for the Fall/Winter 2021 season, celebrating its roots and how the brand originated. Started by Jonny Johansson, he creatively crafted 100 pairs of raw denim jeans marked with red stitching details back in 1996. He gave them out to his friends and family before establishing the fashion house that Acne Studios is known to be today. For Johansson, he knows that denim is the ideal material for experimenting with different design elements and has always remained at the very core of Acne Studios. The new pieces are designed with retro camping and outdoor living environments in mind. This gives off a nature inspiration with subtle touches and washes from clay, for example. Image Credit: Acne Studios ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Design:** Acne Studios' new denim collection for FW21 season is designed with retro camping and outdoor living environments in mind, presenting an opportunity for brands to incorporate nature-inspired designs in their products. - **Raw Denim:** Acne Studios' heritage is rooted in 100 pairs of raw denim jeans marked with red stitching details, suggesting an opportunity for brands to explore raw denim designs. - **Retro-inspired Fashion:** Acne Studios' latest denim collection has a retro inspiration, presenting an opportunity for brands to incorporate retro designs in their fashion collections for the upcoming season. ### Where This Applies - **Fashion:** Acne Studios' latest denim collection presents innovation opportunities for fashion brands to explore incorporating nature-inspired, raw denim and retro-inspired designs in their collections. - **Apparel:** Acne Studios' heritage-honoring denim designs present innovation opportunities for apparel brands to experiment with different design elements like red stitching details and subtle touches and washes from clay. - **Textile and Fabrics:** Acne Studios' use of raw denim, nature-inspired designs and retro inspiration in their latest denim collection presents innovation opportunities for textile and fabric brands to explore incorporating these elements in their products. ## Related on Trend Hunter - [Reworked Heritage Boots](https://www.trendhunter.com/trends/acne-studios-x-timberland.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Collaboration Springtime Fragrances](https://www.trendhunter.com/trends/acne-studios-par-frederic-malle.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md)