# Elevated Expansive Denim Capsules DENIM by AMBUSH Explores Creative Shapes with Denim Materials By Amy Duong | Published 2020-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/denim-by-ambush References: [hypebeast](https://hypebeast.com/2020/9/denim-by-ambush-essentials-collection-yoon-ahn-distressed-jeans-jacket-shirt) & [ambushdesign](https://www.ambushdesign.com/item) Yoon Ahn launches [DENIM](https://www.trendhunter.com/trends/freaks-store-and-umbro) By [AMBUSH](https://www.trendhunter.com/trends/ambush-5) as an extension of her existing fashion label AMBUSH. She draws inspiration from the dynamic fashion scene in Tokyo and offers staple items that are true to her design language. The new silhouettes feature jeans and jackets that are made in different washes. It is also designed to look like a mid-weight and worn-in denim look. All of the items are crafted in [collaboration with Japanese craftsmen](https://www.trendhunter.com/trends/lee-and-beams-1) to draw from their expertise to launch premium staples with special washes and distressed detailing. A key focus for the new decision was comfort, as well as durability. There are two kinds of denim -- one with a standard belt looped waist and the other with a more casual elasticated band. Image Credit: AMBUSH ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Creative Denim Silhouettes:** There is an opportunity to disrupt the fashion industry by exploring new and creative ways to design denim silhouettes. - **Premium Denim with Distressed Detailing:** There is an opportunity for disruption in the denim industry by offering premium denim with special washes and distressed detailing. - **Comfortable and Durable Denim:** There is an opportunity to disrupt the denim industry by offering denim that is both comfortable and durable. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from exploring new and creative ways to design denim silhouettes. - **Denim Manufacturing:** The denim manufacturing industry can benefit from offering premium denim with special washes and distressed detailing. - **Textile Manufacturing:** The textile manufacturing industry can benefit from offering denim that is both comfortable and durable. ## Related on Trend Hunter - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Expressive Stretchy Denim Fashion](https://www.trendhunter.com/trends/infinity-collection-1.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)